This is a question that is often asked throughout the network marketing industry. Most people that join network marketing companies are really unaware of the actual marketing side of the business. This is not very surprising, seeing as how most people are just told to make a list of their friends and family. This is some real top notch marketing advise for sure.

If you are part of a network marketing company, it is crucial that you know how to market your business. If you haven't figured it out already, you are not going to build a massive organization simply by recruiting some family and friends. This industry is built around bringing new people in to your business on a consistent basis.

Once you understand the importance of marketing, you will soon find that marketing and advertising costs money. There are free ways to market your business, but if you really want to get good results from free methods you will have to spend a lot of time to compensate for them being free.

If you are marketing your business online, there are avenues that allow you to market for free and get some decent results. Even if you are using free methods to market your business there are always going to be tools that you can purchase that will save you tons of time.

So I guess the answer to the question is yes, you do need to have a marketing budget for your network marketing business. You either need to have time or money to dedicate to marketing your business. This is true with any business that you own, regardless of if it is brick and mortar or network marketing. You still need to devote time and money to get it up and running.

The cool thing about marketing is that once you start getting results you can just put the money you generate back into your marketing. When you do this it will allow you to scale your business bigger and bigger. This way you can spend just a little money in the beginning, until you start seeing results.

It doesn't matter if you choose free advertising or paid, they both have their pros and cons. What matters is your consistency and energy that you put into seeing your business succeed. If you choose to go with paid advertising you are going to see quick results, and if you choose free methods you will have to spend much more time.

Another benefit of free marketing or content marketing is that your content will remain on the web so that you can build upon your efforts.