Why it pays to craft one strong signature talk that sells and stick with it.

This lesson comes from my 82-year-old father, Eddie Garson. He was a world-famous ventriloquist who traveled around the world three times and played on some of the biggest stages in New York and London.

When I was first starting out as a young adult, he said to me, "Lisa, don't change your act. Change your audience."

I didn't realize it for a while, but I've been following his advice ever since -- by getting a signature talk down and then giving that talk on live stages, during teleseminars, everywhere.

And while I've developed my talk -- added to it and enhanced it -- I've essentially used the same title and the same basic structure and content for four years. And with that talk, I've built a multi-million-dollar, home-based business!

Think about it, why would you want to change your talk? Your market doesn't change every time you speak. Who you are, your story doesn't change. The transformation you offer doesn't change. Your case studies and testimonials don't change. So why should your talk change? It shouldn't.

Here are a few other reasons not to change your talk:

• It takes way too much energy and stress to rewrite your talk every time you're asked to speak.

• By keeping your talk the same you can get on a roll and improve it as you practice it over and over.

• You dilute your platform when you offer different talks all the time. You want to become known for the unique transformation that you facilitate.

• Promoters like to know who they're booking and what they're going to get.

Some of you may be thinking, "Really? I should really give the same talk to a civic organization that I would give to, say, a women's spiritual symposium?"

Essentially, yes. Now, you may want to swap in and out certain components depending upon what you're offering. You may want to tweak your title a bit, add some relevant stories and occasionally shift your angle somewhat. But, don't reinvent the wheel.

Build your signature talk, enhance it, improve it. Make sure your offer is good to go, and then take it out on the road.

Imagine all of the energy you will have for getting booked and making direct client contact if you're not at home agonizing over a new offer and creating brand-new slides every few weeks!