Interactive dynamic advertising is now being used to target and sell cellular phones, do you want to know how?

Some cell phone stores are always trying to break free from their opposition, now they are using a variety of electronic marketing solutions including touch screen units to sell their range of mobiles.

When the new iPhone was launched one reseller had a dynamic solution manufactured in the shape of an out sized iPhone using a 26" LCD screen in the portrait position, the outside of the case was plastic and only for inside use as this was in-store and it shown a video of how the handset worked and all the features including various aps.

At that time another mobile chain had an over sized Blackberry created to promote the launch, now these outlets have seen the advantage of working with this variety of hardware.

Interactive electronic marketing is set up comparatively simply by using a little form factor Computer, an interactive panel and a monitor enclosure, the LCD display cases have to give the correct heating and cooling so the internal hardware is kept at the correct temperature to thwart them overheating or even freezing in winter.

How does it work?

The likely customer sees the screen and touches the screen when it says male or female, this way the phones can be targeted this way, as most men would not want to be the owner of a pink Blackberry were many girls would. They are then marketed as to pay as you go or contract, then the price band per month, then the phones are shown.

The consumer can then touch the handset image they are attracted in and see if the store has stock of the actual unit, if not when the stock will be in and even pre-order it.

If pre-ordered the company can inquire for an email address or a cellular number to they can either email or text the buyer that the inventory is in.

One thing is for sure, touch screen dynamic marketing is here and here to stay.