Connect with Clients Through Business Networking Events
- Author Jane Arbour
- Published November 24, 2010
- Word count 361
Business networking events are no longer the gaggle of suits pressed into a dry boardroom during the lunch break. They’ve grown with society and adjusted to our social nature and calls for entertainment to include anything from drinks after work to shooting, indulgent spa days to enjoying a fine cuisine meal with the top chefs in the country.
Essentially, the old excuse of ‘but they’re so boring’ no longer stands. Moreover, networking has been recognised increasingly over the last decade as a crucial way in which to consistently grow your business and gain new clients through trusted recommendations and contacts.
With no hidden agenda, or pressure for results, business networking events are exciting and informative. Created to enable constructive and yet enjoyable networking, the usual format is to mingle and chat over drinks before a dinner, lunch – or in some cases, relaxing spa treatments! Such events are designed to develop not only vital business connections but also more personal skills too, with benefits including an increase in self-confidence and smoother face to face communicational skills.
These sorts of events are perfect if you’re new to networking, or tired of the old regime. Most business networking events have limited places so members are able to move freely, avoid that ‘crowded room’ feeling and talk to everyone in depth, rather than a skin-deep brief ‘hello’. From this, members take away a more personal connection with the other professionals and it is thus a natural conclusion to continue to meet with these likeminded people outside of the networking circuit, from which meaningful business relationships can develop.
Exciting events that enable you to meet new clients, business contacts, leads and customers
By effectively building strategic alliances with other professionals at business networking events, it is possible to explore new business opportunities, discuss common pitfalls in all businesses, take advice and learn from each other in an informal environment whilst making business connections who can recommend their allies to potential clients. For many, one of the most important benefits of business networking events is that it removes the need to cold call – something few people, be it clients or contractors, are fond of.
My name is JANE ARBOUR and I love to write about the city of Edinburgh and business networking events. If you are also interested in tips about business networking events don't hesitate to get in contact.
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