Traditional follow-up

Once the interested prospect wants to know more about the MLM business the follow-up process can be started. In the old Network Marketing system the response for this type of request was sending some info pack to the lead (videos, books... etc. anything that would introduce the opportunity better than the distributor himself.) This was done personally or through the mailing service. I have to mention that these promotional stuff had to be made of something (CDs,Tapes... etc.) not to mention the cost of sending them through the post. Unfortunately it wasn't enough to do this once as there were some more people on the list they wanted to transfer these promotional stuff.

By the way I used to do the same thing, however I sent the information packages through email. Either way, after forwarding the information the next step is the follow-up. This is important because you can't expect from your prospects (in fact unqualified prospects), to put their cash into your bank account purely because you've given them some information. In the older way of Network Marketing mostly unqualified prospects (not entrepreneurs) were approached with home business propositions, therefore it was even more important to make relationships and trust with your prospects. In case you were chasing every person you knew you still had to be a person they like and trust.

In modern days people are very busy so a business opportunity has to be shared with them several times to have them make their ultimate decision. That's why follow-up is used in MLM to make the leads think of your opportunity and to have them take action.

Imagine the old-school progress for a moment: hero Networker try to chase everyone he knows (all the people on his list), he sends packages to them, it takes time for the packages to get there, and then starts making phone calls several times just to get a rejection. No sign ups, and it cost 2 valuable assets: time and money.

Internet and autoresponders

Basically the top thing about doing the follow-up on using an Internet MLM system is that the Internet cuts down the time period between the first connection and the actual sale. It is also less expensive.

All of this can be done automatically, night and day, seven days a week. Doing this online let you sleep while a prospect is asking for more information on your website on a different side of the planet, and it makes no problem to provide the requested service. It saves you a lot of time and money.

As soon as your home business leads leave their details on your wepage, the autoresponder begins to send out the first immediate email... and from then on it will send valuable information every day. The home business leads - in case they check out these messages - could make their decision whether they pay for the product or not, without feeling pushed. (You know, people like buying they don't like to be sold.) This is also a very good method for those who experienced a lot of rejections during their MLM career; in this case they won't. By using Internet MLM you can have prospects come to you requesting information, and they are the ones who feel impressed whenever you call them. This is the modern Network Marketing. And why would you stick to a cheap car if you could have an Aston Martin?