The World Cup because its large influence, gradually to become the "board" toward the foreign market.

For football fans, the World Cup is the most worthy event to be excepted, because there are some super stars will appear on the playground, similarly, this is also a commercial grand feast. In this grand feast, not only has the International Soccer Association and the South African World Cup Organization committee's form, also has Puma, MacDonald and so on well-known brand, even more, Chinese enterprises have appeared in this grand feast, as well as "China made".

As far as many people are concerned, the influence of South Africa World Cup is can not be ignored, only at the aspect of economy, that its income is quite objective. However, compared to the fact, this session of World Cup for South African, the payment was more than income. As far as we known, World Cup Organization committee has invested over 3.5 billion dollars in this world cup, was the most since the World Cup. However the number was not enough, for this grand event, the local authorities in South Africa had to afford the large debt to hold this event.

According to this data, many professionals analyzed and trusted the income of this World Cup of South Africa is going to be unsatisfactory. The United Bank of Switzerland specially has published one report for the World Cup with even 32 pages, pointed out that the South African held World Cup must undertake wages completely, but the income is actually limited. What is more, there had the worker strike and the foreign tourist sharp decline. For the people's health sake, the local government limited the number of foreign tourist, the number got to 1,000,000.

Who are the greatest beneficiaries? Perhaps FIFA, as the supreme governing body of world football, FIFA copyright by television has maintained a steady income. Data show that in 2009, FIFA's profit around 196 million U.S. dollars, and has nearly 10 billion dollars in financial reserves. No wonder some sports medias said that FIFA actually more like "board". Maybe Puma to be, in this World Cup, Puma as one of FIFA sponsor, supplied the equipment sets for some African teams or athletes, and achieved historical feat.

With political pointed out, in addition to show own influence of soccer in South Africa World Cup, the people's expectations of its more a matter of fact that drives the economy of South Africa and the African continent to take off, but under the background that the global economy not yet out of recession, World Cup to South Africa and Africa can bring real economic growth remains a question.

For Chinese people, Chinese football team could not participate in the World Cup that is quite disappointed. But this did not mean that the Chinese element in the absence of the World Cup.

The shadow of "Made in China" appeared everywhere in South African World Cup. Vuvuzelas as the traditional feature of South African but made in China, were sought after by Africa's fans, just this tools used to cheer, at that moment became a noise for players, has ever banned to use.

The footballs were kicked by Messi, Kaka, Rooney and Drogba and other players even more "Made in China." It is said a manufacture of Jiangxi that offered the "celebrate" that as the World Cup ball, China produced a total 12 million designated ball games and business, this was controversial.

Of course, larger surprise is Chinese sponsors has advanced into such a big stage like World Cup. China Harbin beer can be seen in every World Cup's match. They are the World Cup official sponsors, has also been in World Cup history first time presents the Chinese Enterprise's name.