How to get Guaranteed Web Traffic to Bay Area Merchants

Every merchant in the SF Bay Area today is looking for ways to increase web site traffic to your Web site. But before you can dominate the first page of Google you first need to understand how to get more search engine traffic. Then you need to develop a strategy to take advantage of that knowledge. Here are five steps you can take today to make it easier for your customers to find you through Google and other search engines and thus increasing the volume of guaranteed web traffic to your site.

Come up with a list of key words and search terms -

Search engine traffic will match peoples needs and interests with information most relevant to them by crawling the Web looking for key words associated with the subject of the search. So think of the key words and phrases your customer targets are most likely to use write them down and use them on your site and in all your marketing materials which will increase traffic to your website.

Use your key words to develop messages -

As a compliment to key words which will increase traffic you should articulate your product and company story with a brief mission statement and set of messages that use those key words and phrases which will immediately increase traffic to your website. Make your selling messages concise under 25 words make sure they articulate a clearly differentiated value proposition and then use them over and over to reinforce your story.

Search-optimize your Web site -

Another guaranteed way to increase traffic to your site is to optimize it properly. Ensure that your site developer or Web master has embedded the search words in the coding of each page. For instance every page has a title that appears in searchers Web browsers; make sure the titles and page descriptions include your key words. Web crawlers look for these meta-description tags first and often display them in the search results which will generate more search engine traffic to your web site.

Search-optimize your news releases -

Make sure your key words and phrases are included in the headline the sub-head and the first paragraph. Web crawlers look at the first 100 words of a news release first and weigh those results most heavily. If the lead of your news release includes search terms your customers use they are guaranteed to find you quickly.

Get your news onto the most popular sites on the Web -

Getting your news release immediately noticed by big news aggregators on the Web such as Google News and Yahoo! News isnt as hard as it may seem. Google News may pick up your release from your search-optimized site and broadcast it right away so use a newswire distribution service to immediately increase traffic to your website.

If you take these small steps today you are guaranteed to immediately increase web site traffic. When you build on these efforts youll soon watch your name move higher and higher on search engines rankings.

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