As per industry experts, the herbal industry is driving substantial growth in the market as consumers around the world are making a dramatic shift towards organic and natural products as compared to chemical products. Currently there are many herbal products manufacturers striving to create a global shift towards these products. The concept of ‘total well being’ and overall global wellness has gained worldwide acceptance.

Over the last few decades herbal products have gained immense popularity which has resulted into a fairly competitive market and compelled herbal products manufacturers to introduce new and innovative marketing strategies to maximize profits and enhance business interests. Also, herbal products have paved way into our everyday lives owing to proven benefits such as, being non-toxic, natural and cost effective as compared to modern day cosmetics and medicines.

Owing to globalization and increase in competition it is very important for herbal product manufacturers to formulate new marketing strategies to maximize profit and generate further business. With the acceptance of herbal products in the west, the demand for these products has been multiplied in the last few decades. However, it is a daunting task for herbal product manufacturers to reach their target consumers and ensure their product is marketed in the right consumer segment.

With the advent of internet, the gap between herbal product manufacturers and consumers has been reduced to a great extent. There are various online portals and websites available which provide consumers information about various herbal product manufacturers and distributors. Consumers can not only access all the information about their choice of products but also place orders and give adequate feedback to the manufacturers to improve the overall quality of products.

Internet also helps consumers understand the production techniques employed by manufacturers for producing a particular product. Company websites and profiles contain information such as:

• Licenses pertaining to Hygiene Regulation, Hazard Analysis and critical control point.

• Adherence to standard operating industry procedures.

• Overall information on Quality Management and Resource and Product Management

The above mentioned information gives consumers the confidence to explore a manufacturer’s range of products and helps strengthen the manufacturer consumer relationship. Also, it helps herbal products manufacturer increase their market visibility and client base. Investors always make decisions based on market reputation and customer satisfaction and positive testimonials from satisfied clients will ensure positive results.

Herbal product manufacturers can further increase their business interests and consumer base by regularly updating product information and availability. It is no longer impossible to acquire products made in different countries, as technology has helped consumers order products made in different parts of the world. Internet is definitely a great medium to touch base with both prospective clients and consumers; however, manufacturers need to ensure registration with authentic portals and websites to get the desired results. Herbal product manufacturers can also make use of communication tools such as live chat and email to contact customers and clients. In order to achieve business objectives herbal products manufacturers have to adopt new strategies and marketing practices and be well versed with the latest technology trends.