Glee And Marketing Merchandise: Mixing Good Harmony In Their Own Fields

Arts & EntertainmentTelevision / Movies

  • Author Marga Gaux
  • Published December 5, 2010
  • Word count 498

Everybody seems to go nuts over the hit TV series called Glee. At this moment, charts are bombarded by the songs that the cast sang on its weekly episodes. Celebrities are dying to get a cameo or be cast even in just a single episode. Indeed, a breakthrough in American TV has landed and it is here to stay. In relation to building your business, you should also be in the know when it comes to the breakthroughs in brand marketing. Just like the TV show Glee, customized merchandise is a breath of fresh air in their respective fields.

Certainly, with several promotions that are roaming in the stratosphere of business, people will look for something new and unique. New things will always excite people. Instead of promoting using the common method of branding like TV commercials, radio and print ad, using customized merchandise can permit your potential consumers have a first hand experience of your business.

The formula of the hit TV program is quite a risk. Back then, it was the reality shows that reigned on airtime supremacy. As time goes by, this trend little by little fades but still has a place in everybody's heart. Incorporating music on a TV show is something new to audiences and in a few episodes, audiences started singing along with it making a perfect harmony with its audience. As part of your marketing stratagem, don't hesitate to take risk. Learn to incorporate different elements on your advertising merchandise to make it appear like brand new.

In exhausting marketing merchandise in your business, make sure that you know who your intended markets are. It is a crucial aspect in every company that they know who to supply service to. If not, all your efforts will turn into waste. On the other hand, music is no stranger to roughly every one of us. No astonishment why Glee is such a big hit because we can relate to it. We can sing along with the characters. Now, in exhausting custom promotional merchandise, it is important that people can relate to them. They know how to use and steer it. If not, again, its goodbye money and effort.

Lastly, the Glee casts sing songs with a little twist on it. They don't sing it the way its original singer did. That is why people are hungry to hear their favorite songs to be sang the way Glee does. It stimulates people and it makes them beg for more. In line of business, keep in mind to add a little twist on what has been done by your competitors. It is always nice to know that people can identify your promotional merchandise as yours and not from your competitors.

Definitely, this hit TV show Glee is already part of our pop culture and is here to stay. In conceptualizing for your customized merchandise, make sure that it can hit the right notes and can harmonize to the needs and wants of your targeted clients.

Marga Gaux is a freelance writer for marketing merchandise and logo merchandise. Read more articles by Marga Gaux here.

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