Why Should You Build Your Own WordPress Website?

Really, why should you build your own WordPress website? Well, the world has changed in the last ten years. Communication is effectively free in this information age, and distribution of your products using your website and the internet is either low cost or free.

Putting up a website has become easy, quick and cost-effective. And because of its ease of use, its stability and its functionality, the first choice for a website is WordPress.

Fifteen short years ago, if you were about to set up in business you typically opened a shop, or traded via mail-order. Today’s’ website is yesterday’s shop in the high street. Plus it’s the advert in the paper, magazine and TV. And the postman and courier, fax machine and phone.

But it’s even more than that.

In short, your website now replaces the entire value chain of services starting from your product being available and ending in distribution to your customer.

Your website today should therefore:

• Be easy to install and to manage

• Have the functionality you require now and in the future

• Give you greater exposure to your prospects

• Build a relationship with your prospects

• Effectively promote your products & services

• Sell your products & services via a platform that your target market can use

• Convert your prospects to customers

• Manage the distribution of your products

• Be easy to support and maintain.

This means your choice of website platform is vital. It must be stable, it must have a long projected life and it must have the functionality you require to do business today.

Today increasingly this means a WordPress platform.

But it shouldn’t stop there…

It should reassure and actively retain your clients once they have bought something from you. It should continue to serve your customers the whole time you have a relationship with them. It should allow you to sell different products and services to your customers again and again.

And it should allow you to stand out from your competitors in your customers’ eyes. It should look different and allow you to differentiate yourself.

Conclusion

Websites are the prime way business in now performed. It is where people think to go first to do business with you.

Your website should therefore be your way of doing business.

It should promote your services, collect new leads, convert leads to customers, deepen the relationship with your customers and serve them the whole time they have a business relationship with you.

Your Website Requirements

To be your prime way of doing business, your website must be cost-effective to setup and operate and it must be easy to change to reflect new products and services. Adding and changing pages should be accomplished quickly and easily.

Changing the look and feel of your site should be easy to accomplish without programming. It should also be easy to update and adding website additional functionality should be feasible by you.

With the correct choice of theme and plugins, WordPress can meet all of these criteria. The challenge is getting the right level of support for first-timers to first of all install then configure and fully exploit the power that WordPress gives you.

My advice is to seek out those trainers and consultants with a track record with WordPress and to get help to get your new presence on the web kick-started.