How Respect And Credibility Can Give You Happy Customers And Higher Profits?
- Author Amuro Wesley
- Published December 17, 2010
- Word count 533
When you are creating and promote info products for commissions, consider both these questions asked by Randy Charack in Chapter 2 of The E-Code: 33 Internet Superstars Reveal 43 Ways To Make Money Almost Instantly – Using Only Email.
Would you rather pay a little more money and get a lot more?
Or pay a little less and get a lot less?
To those 2 questions, his answers turns out to be the third question.
If the product you want to buy is designed to make you richer because of the valuable content and extra bonuses, will you be happy to pay a bit more?
What he basically means if you want happy customers and higher commissions, you need to respect them and show credibility first.
Imagine you have a choice of 2 products.
The first product consists of just a 10 page ebook which you can get for paying just $27 while the second consists of not just 1 but 3 ebooks, 2 pierces of software and a series of 20 training videos which you can get all for just $47.
Which one will you prefer to buy?
Now even if both ebooks are the same, the second product has 2 more ebooks, software and 20 videos that will walk you through every step all the way. So even if it is $20 more than the first, you will certainly buy it because of all those bonuses.
That is also what you should provide as a marketer. But if you can establish your credibility by providing testimonies as back-up to your claims, you are not just showing respect for your customers but making them feel more appreciated and getting more customers and profits in return!
You can also joint venture with fellow marketers who have already achieved greater success to promote what most people want. You can also do interviews with them so that people will realize they are dealing with a living person who has walked the talk and not the other way round.
Even if they buy and you earn commission, your relationship with them should not end there. You should follow up with them regularly via emails and newsletters or even giving them free stuff exclusive to them only as your customers.
You can also work out special deals with other marketers only for your customers to benefit and not for anyone else.
Best of all you can conduct live webinars, replays and more video training for them should they have problems understanding your info products. That is far better apart from just asking them to contact the helpdesk support.
Finally you can continue promoting your latest products such as membership sites or that of others to your customers. If they like what they see and find them useful, they will buy from you again and again and you can earn again and again.
This will be a win win situation for you, fellow marketers and customers. But it must come with a genuine sincerity to help others succeed instead of just making money out of them. As much as you want others to respect you, you need to respect others as well.
That is how you build your reputation.
That is also how credibility and respect can give you happy customers and higher profits.
Private Label Rights Or PLR is another great way to create info products and build your business from there be it audios, blogs, ebooks, videos and websites.
To find out exactly how to cut short your learning curve to PLR success, check out my site here.
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