When you make use of pay per click advertising then Google offers two broad options. You can either opt between advertisements in search results or you can go for advertisements in websites. If you want to go for both then the same is available to improve your business prospects.

The process of advertisement in searches ensures that your advertisement is visible under your search results whereas Google content advertisement is applicable for websites that incorporates "Adsense" into their individual websites. With the rapid expansion of Adsense, these advertisements are easily viewable through a lot of webpages. However, the popularity of this form of advertisement has taken a backseat with many advertisers looking at search results based advertisement in a favorable manner.

The main reason for this type of move is basically meant for smaller websites who cannot bear the costs associated with Adsense and click fraud. Though click fraud can also happen in search advertisement, the impact is very less to hurt these smaller websites. The main reason for click fraud is to ensure that competitor’s ROI is weakened in the best possible manner.

Through the use of Adsense, the website owner would try to increase his revenues by making sure that similar clicking tactics are employed in an extensive manner. The main reason that website owners look at the possibility of marketing out with their content is to influence the motivation of the buyer when they visit their website. People tend to click on the Adsense advertisement only when they find it expressed in a favorable manner.

Negative reviews might make the ultimate difference between someone actually interested in the advertisement or not. Another reason for lack of popularity of Adsense website is due to the fact that there are a lot more administrative tasks that need to be completed while employing this form of advertising. There is a need to go through the websites and find the relevance of Adsense according to their requirements.

The Adword accounts do not even have the capability to support the keywords used for SEO activities of the website. A lot of terms and conditions and privacy policy reduce the shine of Adsense campaign. Although there has been a decline in content advertising, there are still many website owners who feel the need to use the same since they offer a similar kind of ROI like search marketing. Since many advertisers are shifting from content advertisement to search marketing there is less competition in this field thereby giving better ROI from the publisher’s website.

This whole process of advertisement has been a positive move from the point of view of publisher and advertiser as well. In spite of all the benefits, there is a need to make sure that the process of content advertisement is made more robust for the users. The main reason for opting to take content-based advertising is to increase the scales so that the website rankings go up with respect to all the available search engines. Adsense stamps its authority as one of the best PPC content distributor through more regulated advertisement options for its users.