Author's articles

Importance of Creating Database
By Scott Bradley · 9 years ago
You may already have a database but the chances are it only has personal data and not the key information you need to collect. The importance of creating a quality list with the fields that ...
Keyword Research and Its Commercial Benefits
By Scott Bradley · 9 years ago
Keyword research is a very vital part of ensuring success with PPC and SEO activities especially for commercial websites. In a nutshell, the activity of keyword research helps discover and optimize specific keywords so that ...
Email Based Surveys
By Scott Bradley · 9 years ago
Surveys are a great way to find out what your customers think and want. Knowing your customers’ attitudes to, and perceptions of, your product and services is vital to the future direction of your company. ...
Why Hire A Web Design Company?
By Scott Bradley · 9 years ago
Often when starting a business there is very little money to go around. Business owners start on a shoestring budgets and therefore make many decisions about their website design which save them money. In this ...
Exceptional Benefits of Email Marketing
By Scott Bradley · 9 years ago
As a business owner, the choices of media available to communicate your message to your target market can be confusing. Media Representatives will cite statistics to support their argument that you should use their particular ...
Legal Services Email Marketing Plan
By Scott Bradley · 9 years ago
You run a law firm (LLP) in partnership with other lawyers, specializing in bankruptcy law. The current trend of recession has seen a surge in business for your industry and you need to capitalize on ...
Wholesale Email Marketing Strategy
By Scott Bradley · 9 years ago
You are a cosmetics wholesaler dealing in variety of personal care items for women. You do not have a store since you do not sell to retail customers but have an office where retailers can ...
Key Dates for Men Email Marketing Strategy
By Scott Bradley · 9 years ago
In our example Marketing Strategy we have used a relatively small florist whose business is in her immediate geographic location. Her business can go from a famine to a feast. Valentine’s Day sees her run ...
No Hassle Home Renovations Email Marketing Strategy
By Scott Bradley · 9 years ago
You are small home renovations builder with a largely local clientele. Your customers include existing home, units and townhouse owners looking to renovate their homes. To date your customers are mainly word of mouth or ...
Specialized Service for Families Email Marketing Strategy
By Scott Bradley · 9 years ago
As a small home based day care center, you provide child care services during the day time hours for kids of working neighbors, family and friends. You have a great reputation and are passionate about ...
Relocation Pack Email Marketing Strategy
By Scott Bradley · 9 years ago
How to stand out from the competition is a real challenge for Real Estate Agents. Consider someone new to the area, how do they judge who to approach, who to trust with what could be ...
Tourist Friendly Email Marketing Strategy
By Scott Bradley · 9 years ago
As a bed and breakfast owner you find that during holiday periods you could fill your establishment ten times over and you are turning away business, yet at other times you are empty. Your objective ...
Wholesale Catering Email Marketing Strategy
By Scott Bradley · 9 years ago
Restaurants come in all shapes and sizes but they are no different to other businesses. Create regular, loyal customers who keep coming back and act as ambassadors for your business, and you’ll increase your bottom ...
Gold Customer Email Marketing Strategy
By Scott Bradley · 9 years ago
The Printing industry is highly competitive. Firms compete on price, turnaround time, quality control and service, product range, and some on availability of in-house graphics. Customers are other businesses, but also graphic design companies, advertising ...
Latest Trends Email Marketing Strategy
By Scott Bradley · 9 years ago
You are an internet based web design and development firm. You also deal in areas such as search engine optimization and customized software solutions, but these aspects of your businesses are not well known. Since ...
Creative Ideas for Weddings Newsletter
By Scott Bradley · 9 years ago
You run a small event planning firm that specializes in weddings and anniversaries. Your expertise lies in themed or location specific weddings that provide an unforgettable experience for all guests and the bridal couple. However, ...
Automotive and Transportation Email Marketing Strategy
By Scott Bradley · 9 years ago
You have recently opened a limousine hire service targeted towards tourists and others who are looking to enjoy a luxurious chauffer driven ride on a special occasion. Your biggest problem is that business spikes at ...
Corporate Membership Email Marketing Strategy
By Scott Bradley · 9 years ago
As a fitness club, your customer profile is diverse with only one thing in common – the desire to stay fit! Most of your customers have hectic schedules and long working hours. Your fitness club ...
Why Send Out a Newsletter?
By Scott Bradley · 9 years ago
Newsletters are a great way of building loyalty with your customers. People like to do business with companies they know, like and trust. Sending out relevant information to your customers when they require it allows ...
SMS Campaigns
By Scott Bradley · 9 years ago
SMS texting is a phenomenon of the 21st century. Twenty years ago, mobile phones were not even heard of. Now it is rare to find someone without one. They are a unique marketing medium because ...