In this article we will be looking at a few reasons why you should have your own Facebook fan page and be using it to create leads, but also to create double leads.

I expect you have probably seen the recent rise in Facebook marketing popularity, it really is the next wave to hit the online industry. Whatever business you're involved with FB has some serious potential. As we as network marketers are building a business based on relationship and rapport building then Facebook serves as the perfect platform

Even the big 'G' is sitting up and taking notice. With the recent mass Google assault of the Adwords accounts of home business owners, most people are ditching Google all together and heading over to Facebook PPC. It makes perfect sense too, FB ppc is cheap right now, easy to set up and there isn't much competition, it's very much like the early days of PPC.

Getting involved now would be a smart business move

Of course the free marketing aspect is just as important on Facebook as anything else, as without having your profile set up the right way, any marketing will just be wasted.

So let's get on to fanpages, these are relatively new in our industry and only recently have people been realising the potential of them.

You can easily distinguish yourself and stand out from the noise by setting up a kick butt fan page that brands you like a celebrity and sucks in leads. By using the like button anyone can become a fan of yours, the like button is found directly on your fan page. Not only is it nice to be popular, it also serves as a nifty communication tool. Everyone on your fan page can receive status updates from you. As the message goes directly to the Facebook inbox, more people are likely to open it (who doesn't read their FB mail?) plus also they are more likely to actually receive it in the first place. This is basically list building but with the safety and trust of the Facebook platform.

Once people arrive at your fanpage it's your chance to impress them with an irresistible offer. Make sure you have an enticing offer (eBook, video, report etc..) you want to encourage your visitor to hit the like button and also click through to a capture page where they can opt in to your list. Or you could put an opt in form directly on your fan page. Therefore creating a 'Double lead'

One of the most effective tools that sell, is social proof, a fan page is a great way to build this. Once you've built up a good few fans, any new prospect is going to be impressed which instantly helps with your credibility!

There are many ways to drive traffic to your new fanpage, you might want to consider using the Facebook PPC service or perhaps create a page badge which you can put on your website. Personally I have found the badges to be very effective, you can also have an update showing all the latest posts on your fan page

Its quick & easy to set up a fanpage and will be a real asset to your business! There are just 3 steps really; create the page, create a lead magnet and then add opt in functionality.