List building is seen by many as something of an art form and knowing how to do it involves knowing how to do some very specific things. Given below are a few simple tips that will help you along with your list building venture.

Your subscribers need to be shown how much you value them--not just when they initially sign up to your list but later on as well. A good way to welcome someone to your list is to give the new subscriber a free product that will actually be useful. For example, if you're building a list targeted towards the "dog training" niche, then you can write and give away a 50 page PDF report detailing various dog training tricks. There is no limit to the amount of tings that you can do when you want to give your subscribers something that will make them feel very special. This is what will help you create a strong bond with the people who have opted in to your list and that can eventually lead to high profit margins.

So don't just gift your subscribers when they join your list, but you need to keep repeating the gesture from time to time. This is one of the easiest ways to make your list sticky and actually have your subscribers stay. If you over-deliver on your promises to your subscribers you will see your opt-out rate flat line. Give them gifts when they help you out with a testimonial, survey or by inviting more subscribers. Everybody likes receiving free stuff and there's no better way to win your list's trust. Make your subscribers understand how much you appreciate them and you'll quickly realize just how important that one action really is.

Okay, your subscribers have the potential to help you grow your email list. Word of mouth marketing is incredibly powerful so make sure you encourage the people on your list to spread the word about how awesome you are. Make sure they have the means to let their friends and colleagues know how valuable you are. Build a "refer a friend" form for your site and ask your subscribers to send out the link for it.

In addition to those things, make sure your work is top-notch so that your subscribers will send it along simply because they enjoy it. Take advantage of this tactic if you want to see measurable results.

Giving your subscribers access to your archives is one of the easiest ways to build trust with the people who have opted in to your list. This is one of the easiest ways to actually get your subscribers to find value in your content even if they have yet to opt in to your list. All you need to do is arrange your past issues in a list and organize that list by date. Subscribers like to check out old content because it is a good way to gauge the quality of the content you will send out in the future. Doing this has another benefit and that is your site will have a lot of quality content that is original, which means the search engines will love you.

Getting ranked in the search engines due to your old newsletter content is a simple tactic that many marketers use, and you should too, after all, wouldn't you want all that content to work for you? To sum up, you need to be creative to build your list so never stop trying to come up with ideas for finding new subscribers or publicity.