Do you want to run an amazing solo ad? In this article you will discover 3 simple techniques that can be used to increase the effectiveness of your solo ads.

One technique that is not used often enough is the inclusion of a testimonial in solo ads. If you can use real testimonials on your site why shouldn't you be using them in your ads? It will make your ad more believable and make people trust you. There are lots of ads that are spammy making the rounds and they are nothing but complete junk. You can use testimonials for support to get your readers to trust you and believe in the product or service you are offering and to make your ad stand out. It will offer your ad the helping hand it requires. You should avoid any hard selling in your solo ads, which shouldn't be ads at all but more like presell articles that present your product in a positive light. You will increase your conversion rates and find it much easier to get your message across to the readers by using testimonials. You could take it further by using testimonials in the subject line. You can also collect the contact information of your prospects and increase the effectiveness of your ads by offering them a gift in your ad. Once you have their contact data, like their email, you can sell them your main product through follow ups. The most important advantage to this approach is that your conversion rates will soar when you send traffic to your opt-in page as opposed to your main sales page. This allows you time to show your potential customers that your product is valuable and to convince them to buy it by following up with them.

Last but not least, make sure that your ad is tailor to the audience of the ezine you are running your ad in. Just because you think any ezine is ok, that doesn't mean you can publish any ad in any ezine. Your advertisement has to be extremely focused. For example, if you're putting up a solo ad that's promoting a weight loss ebook that teaches you to lose weight through Yoga, then you should try to find "weight loss" ezines that are tightly focused on the niche. On the other hand, don't be bothered if you can't get it to be too targeted because as long as the readers of the ezine are interested in your product you will be find. Your whole objective here is to not go out of context because the more targeted your audience is, the better response you will receive. This article clearly shows that the consistent implementation of these strategies is the key to finding success with solo ads.