If you have a website or blog and you want to attract targeted web traffic, then you need to have a search engine optimization (SEO) plan. This article will take a look at some of the reasons that SEO is a must have for website owners. A proper SEO plan means you can attract targeted customers, promote your business 24/7 and the measure the results. Once you have read this article you will never doubt the benefits of search engine optimization.

1. Targeted Traffic

One of the best benefits of search engine optimization is that you can attract targeted customers that are ready to buy. The fact that this is targeted traffic is the most important. No one would complain about a general increase in web traffic, but how much more valuable would that traffic be if it were targeted? If you sell WordPress themes and random traffic comes to your site, how much is that worth? Now, how about if your SEO plan got you to the top of Google for "WordPress Themes"? Then you not only have traffic, you have targeted visitors that have searched for your product. That is the beauty of SEO, you can attract the people who want what you have to offer!

2. Promotes Your Business 24/7

Would you like to wake up to find you made sales and money while you slept? Who wouldn't? This is another great benefit of search engine optimization. When you have your website ranking in the search engines for your keywords of choice, they rank for those 24 hours a day, 7 days a week. You can't find a salesperson that offers those kind of hours. When your site follows a proper SEO plan, it will produce leads and sales for you constantly. There is no overtime costs to worry about, no regular business hours either. Your site will be able to generate money for you at any hour of the day or night. It is equivalent to having a radio or TV spot run all day long.

3. Measurable Results

If you have ever done a marketing campaign that consisted of flyers or postcards etc... you know it is tough to measure your results. This is frustrating because then it is hard to figure out what your Return On Investment (ROI) is. There are no such problems with search engine optimization. You can easily monitor your web traffic and find out where it is coming from. You can also do your own Google searches and see where your website ranks for certain keywords. If you are getting targeted traffic from your search terms, then you know your campaign was a success.

Now that you have seen these three reasons there is no way you can deny the power of search engine optimization. You need to optimize your website so that you receive targeted traffic, promote your business 24/7 and track your results easily. The sooner you take on search engine optimization means the sooner you will reap the benefits!