Author's articles
Upcoming Changes in SEO
By Jordan Kovats · 12 years ago
The world of SEO is constantly evolving. Just as past techniques are no longer effective (i.e. Link Farms) we will see other techniques fail and/or grow into prominence over the coming years. Google is always ...
Inbound Marketing for Newbies
By Jordan Kovats · 12 years ago
Inbound marketing is becoming an increasingly more popular choice for businesses online. If you want any kind of online presence, it is important that you position your website, product or service so that it can ...
SEO for Google Places
By Jordan Kovats · 12 years ago
Google Places is essentially a business directory within Google Maps. It is important that your business takes advantage of this. People doing searches for local businesses, will be presented with a map plotting businesses that ...
Search Engine Marketing for Newbies
By Jordan Kovats · 12 years ago
Search Engine Marketing is all about using internet search engines to increase your businesses' online presence. There is so much information out there that it can be a bit overwhelming. This is especially true if ...
Inbound Marketing Using an Email Newsletter
By Jordan Kovats · 12 years ago
For many websites one of the mot effective ways to engage your web traffic is to offer an email newsletter. The newsletter is a great tool for anyone who wants to tap into the potential ...
Old Hat SEO
By Jordan Kovats · 12 years ago
The internet and online experience evolves at an extremely fast rate. It only makes sense that optimizing your website for the search engines would also morph and evolve as years go by. That can make ...
Search Engine Marketing Using Google Adwords
By Jordan Kovats · 12 years ago
Google offers a variety of web tools. if you are a webmaster then you probably use at least one of their services. Google AdWords is one of their advertising platforms. It let's you tap into ...
Some SEO Myths
By Jordan Kovats · 12 years ago
Search Engine Optimization is the art of getting your website to rank high on search engines, most notably Google. There are thousands of webpages and blog posts with information on how to do this. The ...
Top 5 Effective Inbound Marketing Techniques
By Jordan Kovats · 12 years ago
More and more companies are realizing that inexpensive inbound marketing campaigns can be just as successful, if not more so, than more traditional million dollar ad campaigns. Thanks to Google, Facebook, Twitter and many other ...
Top 4 Ways to Effectively Use Google Adwords for Search Engine Marketing
By Jordan Kovats · 12 years ago
There is no doubt that search engine optimization (SEO) is an effective way to establish an online presence for your business. But search engine marketing (SEM) and pay per click (PPC) platforms like Google Adwords ...
10 Reasons Why There is No Magic Button for Search Engine Optimization
By Jordan Kovats · 12 years ago
Many companies are finally coming to grips with the fact that simply having a website isn’t enough – they need to actively promote it in the search engines in order to see results. But sadly, ...
7 Reasons Why SEO is a Smart Career Choice
By Jordan Kovats · 12 years ago
Any business that wants to survive in today’s fast paced world needs an online presence. But establishing a foothold in the search engines and standing out from the crowd is no easy task. That’s bad ...
7 Reasons Why Print Media Advertising Has Lost Its Knockout Punch For Business Marketing
By Jordan Kovats · 12 years ago
Print media advertising used to be the king when it came to marketing a business. Almost every company big or small had a listing in the yellow pages at the very least, if not a ...
Three Important Steps to SEO. Create. Publish. Promote.
By Jordan Kovats · 12 years ago
Search engine optimization, otherwise known as SEO is one of the most cost effective methods for marketing your business online. It’s cheaper than traditional print advertising and if done correctly, you can reach a much ...
4 Steps to Successful Inbound Marketing Through Social Media
By Jordan Kovats · 12 years ago
Inbound marketing is often seen as being less effective than more aggressive methods like outbound marketing because it takes a passive approach to reaching potential customers – but nothing could be farther from the truth. ...
Unique Uses of SEO
By Jordan Kovats · 12 years ago
SEO doesn't have to be boring monotonous work (that better describes link building). You can also have a little fun with it. The best part is that some of these fun terms are easy to ...
Four Inbound Marketing Strategies To Jump Start Your Business in 2011
By Jordan Kovats · 12 years ago
The keys to inbound marketing is getting found by your customers. If you want to take advantage of this marketing strategy you have to make sure you take the steps necessary to make sure your ...
SEO Is Not Just a Spectator Sport
By Jordan Kovats · 12 years ago
Search engine optimization is no spectator sport. If you want to get real results, you have to get your hands dirty. You have to be active. When it comes to the world of SEO, there ...
Use Your Landing Page as a Lead Generation Page
By Jordan Kovats · 13 years ago
When it comes to marketing your business online, traffic is everything, but there’s a catch – unless that traffic converts into leads and sales, then you’re leaving a lot of money on the table. This ...
Spend Your Advertising Dollars Wisely
By Jordan Kovats · 13 years ago
If you’re a small business owner, chances are you already have an advertising budget. While it may be a necessary evil, advertising doesn’t have to be a huge drain on your bank account. Unfortunately, many ...