Search engine optimization is no spectator sport. If you want to get real results, you have to get your hands dirty. You have to be active. When it comes to the world of SEO, there are three kinds of people. Those who sit back and watch, and those who get after it. Which type are you? Only one gets real results.

1. Armchair SEO Coach - This guy knows about search engines, and he has a general idea of what SEO is. He scours the blogs for the latest and greatest information. He belongs to all the internet marketing forums as well. He can argue about SEO with the best of them. He will question everyone else's methods and motives. The problem is he never really uses SEO himself. He has the theory down, but he has never ranked for any keywords, and worse yet he hasn't bothered to try.

2. Beer League SEO - When it comes to SEO, the beer league player has a leg up on the Armchair Coach. He might not spend as much time learning about SEO, but he at least puts some of it into practice. He has proper title tags, and has done a bit of link building. He isn't up to date on the latest trends, but ever so often he will read an article and half heartedly try to use the tips. He doesn't really rank for any great keywords, but he sees some organic traffic from long tail keywords.

3. SEO Jock - The greatest in search engine optimization. The SEO jock combines it all. They study all latest and greatest techniques. They research their keywords and have their page completely optimized with proper tags. They are constantly on the internet building backlinks to their website. They are tireless and persistent. They know more than the Armchair Coach, and work way harder than the guys in the SEO beer league. The results speak for themselves - they rank high for their chosen keywords, and those keywords pay.

Who do you want to be? When you are ready to start SEO on your website, which route will you take? If you want real results that lead to massive traffic and profits then you need to be the jock. Don't sit around waiting for something to happen, because Search Engine Optimization is not a spectator sport. Be and SEO jock - get active and get results!