The world of SEO is constantly evolving. Just as past techniques are no longer effective (i.e. Link Farms) we will see other techniques fail and/or grow into prominence over the coming years. Google is always tweaking its algorithm. Peoples web surfing habits change as well. It is the nature of the beast. If you offer SEO services, outsource services or do it yourself, then here are a couple trend to keep an eye on.

1. Mobile revolution - The smartphone is one of the biggest internet evolutions in awhile. While smartphones are already beginning to saturate the market, in a couple years they will be the widespread norm. What does this mean for search engine optimization?

Well, most importantly, it means that searches in general are going to skyrocket. Smartphones make is so simple for people to find information, and they are usually with a person 24/7. A quick search for a local restaurant will be at most people's fingertips. This means that optimizing your website for searches is that much more important. If you have been putting this task off for any reason, now is the time to get on the bandwagon.

2. Importance of Local Search - Local search is fast becoming one of the most lucrative ways to market your website online. While many businesses have worked towards snagging big time keywords, they have overlooked the juicy longtail keywords available in their own backyard.

Local search is usually easier to rank for since there is less competitors. It just makes sense that Toronto Lawyer would be easier to rank for than Lawyer in general. it is also more targeted, meaning the traffic you do get is significantly more likely to act on any of your offers.

Local search is also gaining popularity. It is estimated now that 1 in 5 Google searches are local based queries. That is a significant chunk of searches. Google is also moving towards a more local based search result model, that will intuitively take location into account. Today's SEO plan needs to contain local optimization to be of the best value.

3. Google Instant Preview - If you have been searching Google recently, you will notice that they have rolled out a new feature that lets you see a snapshot of a website before you visit it. This is certainly something to consider when you are moving forward with your SEO plans. This new instant preview is going to allow people to ignore irrelevant looking webpages. Designers and search engine optimization specialists are going to have to work together to find a balance. Now people can see design aesthetics before they visit a site and an ugly site could negatively effect click through rate.

No one can firmly predict how the waters of the SEO world will swirl. If we base our predictions on current and future trends though, we can draw some conclusions. Looking at the immediate future of the web, it is safe to say that mobile internet and local searches will change the market in their own ways. We can also safely say that design aesthetics will only grow in importance as people can preview search results. Now that you have read this article, it is time to either adjust your SEO plan, or get in contact with your SEO firm. Remember, the early bird gets the worm.