The keys to inbound marketing is getting found by your customers. If you want to take advantage of this marketing strategy you have to make sure you take the steps necessary to make sure your business is easily found. Here are 4 strategies designed to explode your business in the new year.

1. Blog. Blog Often! - If you have a website you really need a blog. This can not be stressed enough. A company blog is the best way to ensure people can find your business. Use your blog often and pack it full of informative posts, questions and answers, tutorials etc. Fill it with any info that someone interested in your niche might search for on search engines. The more blog posts you have on your website, means the more chances that customers will find your site.

2. Facebook Fan Page - You already have one of these right? Right? If not, get on that right away. Facebook is one of the most popular websites on the entire internet it is full of millions of people who want to do nothing more than share their favorite things, or browse the things other people like. The great thing about Facebook is that it's simply one click to like or join a fan page. Facebook fan pages also show up high in Google searches. If your goal is to get your business found by customers, then tapping into a customer hot spot like Facebook is a necessity.

3. YouTube Customer Testimonials - Create a series of YouTube customer testimonials. The benefits of this are two fold. First off, you give your business even more of a chance to be found. YouTube is one of the web's most searched websites. In fact, the YouTube search engine is second only to Google itself in terms of use. If the goal of inbound marketing is to get your business found, then you need to have a YouTube presence. Second, when people do find your business in this way, the first thing they will see is a glowing testimonial. Win-Win.

4. Search Engine Optimization (SEO) - This is the ultimate in inbound marketing. This one technique can make sure your business website is found by hundreds or thousands of people each month. SEO is all about getting your website to show up at the top of Google for quality keywords. As society becomes more tech savvy things like the phone book and yellow pages are being phased out. Why would we waste paper when we can find anything with a quick Google search? The key is to make sure your site shows up when people search for terms related to your business. That is where SEO comes in. A fair warning -- it isn't a quick and easy job. Luckily, here are many qualified vendors that offer great SEO services.

As this year ends and a new one begins it is time to take stock of where your business is and where you want it to be. Like most people you will want to grow and expand profitability in the new year. If this is your goal, you need to have an inbound marketing plan. People are searching for your services right now, make sure you are easily found when they do.