Banner Stand Basics: New Ways To Draw Traffic Into Your Store From The Street
Business → Marketing & Advertising
- Author Chris Harmen
- Published January 1, 2011
- Word count 572
You've seen the throngs of people that pass by your store every time the nearby mass transit station unloads. You've also seen how those people pass you by every day, even though many of them could use your services. There are ways to grab the attention of even the most numbed commuter, but you have to make them pause and consider rather than simply walking past.
Start With A Strong Brand Identity
The most important element of any marketing program is the actual definition of your brand. What do you want to convey? Your logo should be memorable and linked to your product. That's the first step. This strong brand and logo should then be promoted throughout your shop. Best practices include adding your graphic to your signage and any kind of shop awning you might have. It should also be printed on any bags for your merchandise and on any gift cards.
Although these items may not directly help draw people off the street and into your store, it will build up recognition in the long term. Commuters may see someone carrying a bag from your store on the train. They might see someone drinking coffee from a cup with your name on it. These small things over time make them more likely to step inside your store.
Learn A Lesson From Trade Show Booths
At a convention, each trade show stand has to compete for attention, and often faces many others with similar products. In addition, the visitors are rushing past in a throng, trying to reach their destination with little thought of interruption. This is a very similar situation to the one you face. You're trying to catch the attention of commuters, and they're trying to catch the attention of distracted visitors. You can use the same impactful marketing tool that they do: the banner stand.
Designing A Banner Stand To Catch Attention
The two most prominent elements of your banner stand should be your company logo and a clear indication of what it is you offer. If you own a coffee shop, you might have the logo on top, a smaller image of your company's cup, and then a list of today's special coffee roasts. For a restaurant, you can utilize the same promotion of today's specials. Retail stores can advertise sales or perhaps hype a new product. The idea is that you use small trade show booths to communicate quickly and effectively with your potential customers. They should know what you're about within a few seconds of passing your sign.
Add On-Street Entertainment
Once you have a banner stand, there is one more step you can take to help assure success. On-street performers can be a great way to make people pause, and perhaps even brighten their day a little. If you do choose to hire a performer, don't promote your business too obviously. People should pause to watch because it's an interesting performance, and should happen to notice your shop as a consequence. If you can't find a suitable entertainer nearby, perhaps consider finding one you deem good and offering a small stipend to perform outside your shop. Most will be happy to oblige for a small fee. Just make sure that their act doesn't disrupt the ambiance of your shop. If you're a restaurant with outdoor dining facilities, you won't want a drumming group, but a performing mime or contortionist might be the perfect entertainment.
Chris Harmen writes for Skyline NYC. Trade show booths from Skyline are known for being durable and successful, both outdoors on the street and as an indoor trade show stand at New York conventions.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- How Can Shopify Data Entry Services Save Time and Boost Efficiency for E-Commerce Businesses?
- How to Choose a U.S. Web Development Studio (2025)
- Stale Content Doesn’t Rank — or Convert
- The Future of Jobs in the AI Era: Navigating Change and Opportunity!
- Custom Mobile Apps Development
- Strive Enterprise Announces 218% Growth, Opens 11 U.S. Offices, and Strengthens Its Position
- 7 Proven Long-Tail Keywords Strategies That Local Businesses Use to Outrank Big Competitors in 2025
- Download Your Ophthalmologist Email List – 100% Verified
- How Positive Digital Footprint Empowers Businesses to Succeed Online Through SEO, PPC, and Data-Driven Marketing
- PR is not just for PR people: Why PR should be a skill for every young professional, even if they're not in PR
- Ignite Your Life: Unlock Your Full Potential with Fataka Mart
- 10 Productivity Secrets for Women Entrepreneurs Dominating Marketing in 2025
- Why I Built The Best Prompt Tracking Tool with a Calendar and Library to Help Optimize Your AI Marketing Efforts
- The Essential Guide: Why Every Small Business Must Have a Website in 2025
- Building a Winning Strategy: Integrating Digital Marketing into Casino Operations
- Book writing services
- What is Digital Marketing? Benefits and Importance for Businesses
- Top SAP Courses, Their Benefits, and Placement Opportunities
- How Bulk SMS Can Transform Business Communication and Growth
- K.K. Kohli Estates - Best Property Dealer in Janakpuri and Vikaspuri, Delhi
- How to Choose the Right Digital Marketing Agency in Utah
- PPC Management Services
- Auto High Ticket Cloaker Review: I Made $1K While Asleep
- Big Business Events Rebrands to Big Business Entrepreneurs: A Bold New Era Begins Amid Rapid Growth and £2.4M Investment
- How Radio Advertising Fits Into A Balanced Marketing Strategy
- Why Instagram is on Top of the List for Digital Marketers: Things Must Know about Instagram
- THE MAVERICK
- What Motivates Me to Do Cooking and Mission?
- What Are Branded Pin Badges and How Can They Help You Elevate Your Business?
- Top 10 SEO Mistakes Process Servers Make and How to Avoid Them