Branded promotional wristbands can be a fun and playful way to promote your business, event or product. It is a easy and fun way to advertise and has been effective in the past in promoting a whole range of organisations including charities, schools, mantras, businesses, political parties, various causes, festivals and many other events.

The most important element when using a silicone wristband as a promotional product is the design. The marketplace already has a huge amount of these products out there so it is so vital that your product is engaging and quirky and stands apart from the other wristbands. Fortunately the majority of people don’t put the required careful consideration into the design process then is needed so if you are clever and do it well, then it isn’t difficult to achieve a product that is superior to what is the norm.

When investing in a promotional product or any advertising campaign, it is important that quality is ensured. If you are putting your brand or logo on anything, from a business card to a silicone wristband, to a window display to a television commercial, you must consider quality. You don’t want your brand to be associated with anything that is of questionable quality as it only creates negative connotations with your label. You must always consider brand image and brand values when placing your name or logo on anything. Therefore it is crucial that you choose a trusted and experienced supplier and even sometimes commit to a slightly higher price to ensure that you are getting a great quality product. The better the product the more inclined your target market will be to use it, wear it and keep it which in the end maximises their connection to your brand and company and maximises brand exposure to others through their use of the product.

The design; make sure you choose a promotional products company that will assist you with the design. Who are willing to talk through design options and strategy with you and give you examples of successful products in the market and that they have designed previously. The most famous of the silicone wristbands is the yellow "Livestrong" where the single word (which is the name of the organisation) is imprinted into the rubber. This is without a doubt the most popular style. There are many other options that are less subtle, for example, embossed raised letter, ink filled debossed letters that create a contrast with the background colour. Or even various types of custom printing onto the wristband for more detailed images and logos.

The colour for the wristband can be any colour under the sun, but you must keep in mind the representation of your brand. There are also countless colour combinations for the rubber band itself, and these can be incorporated through images, block colours, swirls, patterns etc. Make sure your supplier is helpful and discusses all of your options and responds to your requests with helpful solutions. Also make sure that they have done enough research to understand your needs as a customer and your needs as a brand. They should know who you are targeting, what your business or event is about and what you need them to provide. They should also guarantee the quality of their product and offer you help and solutions, artwork and revisions at no extra expense to you.

Custom wristbands can be a really fun and creative way to advertise and promote your cause or company, especially if you are dealing with a broader public and teenagers or children. They are a fantastic and versatile product being able to access a huge range of people as long as there is an emphasis of importance on the design.