To identify the groups, flags and banners have always been used throughout history. These were used in war to boost the morale of foot soldiers. Today, these are still being used to identify contingents but in peaceful exercises. In short, the flag making business is still flourishing.

Using flags as symbols to identify nations is a fairly new concept but they have been used to identify military contingents in the medieval times. The use of symbols has started earlier than that. Tribes have used totems to identify themselves. This probably evolved when cloth was invented. The most common symbols to be used are animals. The roots of the flag were that it was always associated with war.

How are flags and banners being used in times of peace? For business organizations, they use it to create a formal look during conferences and other corporate gatherings. The flag is placed to accent a stage, the flag of the country you are in is placed on one side and the corporate flag in the other. In athletic meets or tournaments, flags are used to identify teams. The players in a team are usually identified by the color of their jerseys or uniforms. But it is the banners which announce the name of the team. Even in intramurals, banners are also used to differentiate from the many teams. The fans of professional athletes use pennants to show which side they are rooting for. In parades, banners are also used to proclaim the presence of such group during this occasion. In auto racing, flags are also used either just as adornment for the track or for pit stop crew to signal their drivers.

A customized flag is a valuable tool in marketing a business, according to business persons. This is where custom flag makers come in. Flag making is an art all by itself. There are even some terms that are being used only for this subject. Flag makers should possess the basic skills and knowledge about this art.

Your flag or banner should speak for the identity of the company who hired you. You should also know about advertising techniques that you could use for this project. It also important to use appropriate colors, styles, and design so that these fit the companys reputation.