Aerial Advertising – Cost VS Benefits
Business → Marketing & Advertising
- Author Michael Arnold
- Published January 23, 2011
- Word count 549
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. When the economy started to rise more and more companies entered the market. Consequently, many companies started to manufacture the same or similar products. Therefore, it became necessary to tell the consumer the qualities and benefits of your product or service and how it is better than the other’s. It is a pity that these days, no matter how good your product or service is, you cannot achieve the target of your sale until and unless you properly advertise your product and create the awareness of your brand among the consumers. If you fail to do so, other companies will take the market share away, even if their product or service is inferior as compared to yours.
Advertising has undergone many changes for the last couple of decades. Traditional advertising involved traditional media, such as, TV, newspaper, magazines and radio. Then came the era of Digital or Online advertising which involved internet and sometime sending bulk text messages. However when it comes to cost, effectiveness and hitting the pinpointed audience aerial advertising has no match. Aerial advertising is also called airplane advertising, airplane banner advertising or air ads.
Whenever you launch a product or service or start any other business, you first consider the CBA or Cost-Benefit Analysis. CBA refers to help, to appraise or assess the case for a product, service, project, or policy proposal. CBA may also refer to an approach to making economic decisions of any kind. Let us try to figure out the CBA for aerial advertising whether it is suitable for your business or not.
Aerial advertising has many different types; however, in the most common one a banner is towed by an airplane which then flies over the predefined, targeted area. The banner can be an aerial billboard, a letter banner or a logo board. This banner has the logo of your brand and a message convincing the consumers to buy your product or use your service.
Most of the people think that aerial advertising is a very expensive method, but they are astonished to know the actual cost. The cost of aerial marketing is approximately 50 cents per thousand prospects, making it a lot cheaper than other methods of advertising. When you opt for airplane advertising your total cost includes the designing, logistical and presentation cost.
When it comes to effectiveness and targeted outdoor advertising, benefits of aerial advertising are countless. You only hit the area you have specified, whether it is a beach in the spring break, Parades, Cruise Lines, Sporting Event, Concert, NASCAR or Rush Hour Traffic.
When a plane flies over your head, you are sure to look up. So the chances of your airplane banner, escaping the eye of your potential customers, are very rare. These amazing facts show the impact of aerial advertising on the audience:
• 88% of people remembered seeing the airplane banner go by after 30 minutes
• 79% could remember the product or service being advertised
• 67% retained at least half the message from the ad
All you have to do is hire a professional and skillful aerial advertising company. They will do everything for you from the production, logistics to the flying of your banner over the eyes of your customers.
Located in New York, Arnold Aerial Advertising provides aerial advertising services nationwide with affordable rates. Michael Arnold is the Director of Arnold Aerial Advertising Inc. They fly the Beaches, All Sporting Events, Concerts, Rush Hour Traffic. They are the only agency that provides all of the methods of aerial advertising- blimps, aerial banner flying, and skywriting.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment