Because of the rise of social networks, web design trends are shifting. The way (and rate) at which people browse the web is changing as well. Indeed, social networks are changing everything.

With social networks making everything so much more, well, social, won't it seem proper to appeal to persons on the social level? As it is possible to see on my website, characters and website mascots would be the ideal way to do this very thing.

Listed here are 5 reasons why utilizing a character will enhance your internet presence, increase viewer interest, and minimize the bounce rate of your internet site:

#1. People relate to humans better than things.

Research has shown that a person's brain will concentrate much more with the material presented if it is delivered via A character, personage, or animal. People's minds naturally evaluate human delivered communications as being more significant than written data.

#2. Far more interesting with the person's intellect.

Do you realize the human mind detests looking computer monitors? That is why viewers casually "scan" material as opposed to reading it. Plus they do it really fast, as well. Pictures in general are more simple to look at than written data and easier to view. Employ characters or personages in your own composition to portray thoughts and ideas, as an alternative to just textual content.

#3. Highly effective in leading the eye.

In line with the previous mentioned facts, a branding mascot can simulate an instructor, guiding the person's eye through the writing.

#4. Trend of social networks requires social imaging.

Here is undeniable fact that can no longer be ignored: Social networks have transformed the web. You've got to be more social. Content might be king, but your viewers now have a lot more influence as to how your material ranks than even typical SEO tactics. This requires that you should appeal to your viewers... visually. A character will achieve this to an incredibly high level.

#5. You will be remembered.

Via the above points considered, you are likely to have made an impact with your website's viewers. Use a professional character or mascot in your design. With a mascot leading your content, you are likely to have reached them on a more meaningful level than what you would possibly have through written content alone.

Social networks have certainly changed the game for building a strong presence for your brand on the net, however the changes you need to make will not be incredibly major, and more visual than anything.

Characters and personages appear to give an unfair advantage in popularity rate increase of brands and businesses. This continues to be particularly apparent with certain insurance firms, entertainment and theme parks, food companies, etc.

Consider this as you assemble your brand within the presense of your competition and social networks. You may be happy you did.