The way companies do business has been revolutionized by the new media age. Paper advertisements, nods and personal handshakes are nearly outdated and have become a thing of the past. The dawning era in which such things as a Facebook page for business and other viral advertisements have been overtaking all aspects of the corporate world is now here. In fact, very few companies do not have their own Facebook page for business at this time. This may be a surprise to some people. Those who are surprised may not realize that a Facebook page for business can actually help. A Facebook page for business is helpful in several different ways.

An average American will view as many as 500 ads in one day. Brand recognition is a major player in professional competition. A Facebook page for business capitalizes on this philosophy by using cooperation and recognition. Those who recognize the Coca Cola logo will see an example of this brand recognition tactic on a large scale without taking into account the Facebook for business as a way to obtain customer loyalty.

Spotting a case of Coca Cola on a shelf in the starting point for brand recognition, not a Facebook page for business. The beginning of brand loyalty starts with promotional commercials such as the adorable Coke a Cola polar bears that ones the hearts of many potential customers. Yet more important than gaining customers by cute characters is the opportunity to be a part of something bigger, something that makes a difference in the world. Coke has traditionally given back by supporting community’s school sports, arts and education. Customers are more likely to support a company that they see will support them as well.

Facebook page for business easily attains these goals in an inexpensive and recognized ways. A Facebook page for business allows clients to form a friendship with the company and their brands. The Facebook page for business cheaply gains popularity like the one Coke receives from their corporate social responsibility programs. More so the Facebook page for business allows clients give feedback about their experiences therefore, enhancing that feeling of being a team member. The page allows everyone who "Likes" the page access real time information e.g. promotions, campaigns or any other corporate information.

Most companies are not flush with the resources Coca Cola has to make large investments in the economy of their community locally or globally. Small businesses that cannot afford large ad campaigns can benefit from the free resource a Facebook page provides. Smaller companies can effectively build a customer base and followers through a Facebook page. Numerous studies have shown that the act of "Friending" promotes an intimacy between consumer and business which impacts the company’s longevity and sales. A Facebook page for business is the ideal friend builder.

When a person feels a personal connection to a business they are much more likely to want to help them. They will suggest the friendship to others and it makes them feel good. How lucky is that for the business on Facebook! The business is able to create a bond and a brand identity is created for them by people doing good deeds for others. Viral connections build strong advertising for businesses and they are very aware of it. Almost every business has a Facebook page these days. It has replaced a lot of old time advertising and is working out very well for most businesses. As a customer connects a friend they not only promote a business. They also make a referral to a friend and the personal connection is something that advertising dollars could never buy. Brand loyalty is strong and people endorsing product builds it like nothing else can. Facebook has changed the world of business forever.