Article marketing plays a crucial role in the success of any online business. It is an effective way to broaden the online presence of your business. By employing an appropriate article marketing strategy, companies cannot only harvest the benefits of increased traffic to their website and generate leads and new customers but also can build brand awareness and company's reputation online. In this chapter we will explore how to create an effective article marketing strategy. Various steps involved in developing an effective article marketing strategy are:

Step # 1: Crafting Appropriate Article:

If I ask you a very simple question that what is involved in article marketing? Even if you know nothing about it you can still answer this question. The answer is of course an article. You need to have some content, some writing which will help you to market yourself. An effective article with appropriate information that interests your target audience with placement of proper key words to optimize SEO is a key to success. You can either write your own articles or get the services of online writers to develop an effective article. But why to outsource, here in this text we will give you impressive tips that will improve your article writing skills and helps you create sound articles to attract traffic to your site and generate business leads.

Step # 2: Article Submission

Once you create a sound article the next step is of course to get it out in front of the eyes of your target market. In order to do that you have to submit your articles to various article directories. But what is an Article Directory? In simple words an article directory is actually a website that has hundreds of articles on it. Hence article directories are the best place to submit your article, specially the popular directories to generate traffic. You actually have to search for popular directories and then you need to create your profile and sign up to them. Once you are done with signing up you can login to these article directories any time and submit your articles. But is it that simple? Although seems simple but actually it is not that easy. Just think what if you want to post your articles to a number of directories may be hundreds? Are you going to sign up for all? Is there any easier way? The answer is yes and later in this text we will explore these ways. Also we will discuss more valuable article submission tips in the upcoming chapters.

Step # 3: Measuring Effectiveness:

Is measuring the effectiveness of your article in marketing campaign really essential? The successful marketers always believe in evaluation and self-assessment or the assessment of their techniques. Although often ignored, but measuring the affectivity of your technique is critical, so that a marketer can visualize whether the campaign has been able to develop targeted business leads and hence help you improve on your marketing methodologies and tactics.

Every marketer who wishes to implement article marketing campaign should employ the above strategy and follow these basic steps to attain business purposes but remember that each of these steps are really crucial and demands a marketer to follow certain techniques for example techniques to improve the content of your article, to optimize SEO, to develop links, to search for appropriate article directories are few of the many problems which a marketer must undergo to develop an effective article marketing strategy. Later in our text we will discuss and examine all these techniques to help you improve your knowledge.