Outdoor Digital Signage – The Choices.

BusinessMarketing & Advertising

  • Author Graham Gallagher
  • Published January 18, 2011
  • Word count 331

When digital outdoor signage has been chosen as the promotion media for a corporation, there are now some further possibilities as to what devices will be used. Let us look at the diverse varieties from the most high priced to the most cost effective.

Outdoor dynamic marketing – Video wall

Without doubt, this is the most expensive as it normally prices out at $3,900 per square metre, having said that these are state of the art and are totally scalable, meaning that the solution can be added to as and when more funding is secured.

This technology uses LED diodes that are in 1 metre square panels, each panel fits into a steel frame here all the cables are routed through wire runs to there is a definite cabling route. These are so versatile they are used at soccer stadiums, shopping malls and even on the side of automobiles such as trucks and coaches.

The total frame is controlled by a advanced computer that divides the image into the number of displays you are using and re-configures all the image setting to supply the most visual inspiring picture potential.

These are absolutely weatherproof so the climate has no bearing on how this solution works.

To replace the equipment data, this can be accomplished by using a wireless laptop that is wirelessly connected to the controller, so if you had several of these video walls throughout a country, you could control them from one location without leaving the office.

With this hardware being positioned high up for the best vantage point, there is no possible hooligan threat.

This device is perfectly suited for in the open events such as open air music concerts, permitting all ticket holders to have a fantastic experience and being able to see their idols on stage from any angle within the location, no matter how bad a position.

Then when the concert is completed, the video wall can be dismantled and moved to the next location for the next concert.

Over the past 20 years the author has developed a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer anti vandal LCD enclosures that provides all the protection and security needed for outdoor use.

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