The media revolution has changed the way firms conduct their businesses over time. The days of hand greetings, gestures, advertisement and brochures are long gone. The dawn of viral advertising is the new route nowadays e.g. Facebook page for business which has gained popularity in almost all areas in corporate scene. It is not common to find a business without a Facebook page for business. However, this comes as an astonishing fact to others since they keep wondering how a Facebook page for business could do for their business.

An average American will view as many as 500 ads in one day. Brand recognition is a major player in professional competition. A Facebook page for business capitalizes on this philosophy by using cooperation and recognition. Those who recognize the Coca Cola logo will see an example of this brand recognition tactic on a large scale without taking into account the Facebook for business as a way to obtain customer loyalty.

Brand recognition for Coke begins with a billboard or a case of soda sitting on a shelf not a Facebook page for business. Brand loyalty begins with promotions like commercials—the polar bears for Coke won millions of adoring customers. Most importantly, being part of a bigger mission with Coke secures devotion to its brand over any other company that does not do as much good. Coke gives back to the community to develop school sports, education, and arts in the community. Consumers like to know they support a brand that supports them.

The Facebook page for business operations achieves these goals in inexpensive and proven effective ways. A Facebook page for business gives clients the opportunity to be friends with the company. By being friends with a company, the Facebook page for business cheaply garners the sense of community that Coke gets by giving back to the community. Furthermore, a Facebook page for business allows common, everyday Joe Plumbers to feel like a contributing member of the mission. The Facebook page for business gives anybody who "likes" the page a chance to hear about the intimate details that go on, on a daily basis, for that company, whether it is a new sales promotion, ad campaign or community activity.

Most companies are not flush with the resources Coca Cola has to make large investments in the economy of their community locally or globally. Small businesses that cannot afford large ad campaigns can benefit from the free resource a Facebook page provides. Smaller companies can effectively build a customer base and followers through a Facebook page. Numerous studies have shown that the act of "Friending" promotes an intimacy between consumer and business which impacts the company’s longevity and sales. A Facebook page for business is the ideal friend builder.

People feel obligated to step in and help a company that struggles if they identify that company as part of their personal life because of a Facebook page for business. That is how the Facebook page for business works best. When clients have a personal investment in a company because of their Facebook page for business, the company will succeed at branding. As those first fans of the page begin to connect with new friends, they carry with them the Facebook page for business that they enjoy. This is known as viral advertisement. It is friends sharing with friends about the Facebook page for business that they enjoy. It is so effective that many companies need little if any extra ad campaigns.