The media revolution has changed the way firms conduct their businesses over time. The days of hand greetings, gestures, advertisement and brochures are long gone. The dawn of viral advertising is the new route nowadays e.g. Facebook page for business which has gained popularity in almost all areas in corporate scene. It is not common to find a business without a Facebook page for business. However, this comes as an astonishing fact to others since they keep wondering how a Facebook page for business could do for their business.

An average American will view as many as 500 ads in one day. Brand recognition is a major player in professional competition. A Facebook page for business capitalizes on this philosophy by using cooperation and recognition. Those who recognize the Coca Cola logo will see an example of this brand recognition tactic on a large scale without taking into account the Facebook for business as a way to obtain customer loyalty.

Brand recognition for Coke begins with a billboard or a case of soda sitting on a shelf not a Facebook page for business. Brand loyalty begins with promotions like commercials—the polar bears for Coke won millions of adoring customers. Most importantly, being part of a bigger mission with Coke secures devotion to its brand over any other company that does not do as much good. Coke gives back to the community to develop school sports, education, and arts in the community. Consumers like to know they support a brand that supports them.

The Facebook page for business is an effectively proven and inexpensive way to accomplish these goals. Through the use of a Facebook page for business clients are granted the opportunity to be the company’s friend. Customers who are friends with a company in turn feel a sense of community without the community investing in the literal physical community. Those company friends on the Facebook page for business then feel like they contribute to the mission. Anyone who "likes" the Facebook page for business is then privy to the private details of the company’s happenings be it a community activity, a new ad campaign or a brand new sales campaign. It also provides these potential customers with a place to be heard.

Coke Cola has a lot of money and can make a huge investment in advertising campaigns that a small company cannot do. Facebook enables the same sense of empowerment by linking person to person. When a business is able to cross the line of friendship they have make a loyal customer bond that is long lasting. Facebook has made the difficult task much easier that businesses had to do in the past. What took Coke years to accomplish can be rapid in a viral world. The connected experience of friends opens up a new world or promotion.

People will feel an obligation to help a struggling company that they have a felt relationship with through such means as a Facebook page for business. The Facebook page for business works best in this way. A company will be successful in branding when their clients feel they have a personal investment through a Facebook page for business. The first friends will then make connections with new friends through online interaction and further promote the company’s growth through the Facebook page for business. Such activity is known as viral advertisement in which friends will share about the Facebook page for business with their friends. The effectiveness of viral advertisement is so great that companies will not need to invest in extra advertising campaigns.