In the open electronic marketing is rapidly changing into the leader solution in the out of doors marketing industry. LCD Televisions that are utilized for out of doors electronic signage are now getting installed in most retail places, in car lots for the shopping centers and malls, to ferry ports.

One of the main forces for the prevalance of electronic outdoor advertising functionality is that it is the foremost technique for influencing clients buying selections over digital signage that is deployed in inside places.

Like any venture, an outdoor digital signage project has to be planned and pre-planning is required. From the area were the signage is installed, if the display is not noticed it will effect the mission from day one.

Next, you have to consider the environment, as outdoor electronic marketing is being rolled out into locations from Paris in Europe to Texas in America, so as you can appreciate, each site has unique demands for defense from the damp weather of Europe to the high temperature of Texas, now let us look at other aspects of the outdoor electronic signage project, so you can get it right straight off the bat.

Climate - When putting in and fitting outside digital marketing, each location is unique, so you have to evaluate what protection your equipment needs, so you have to keep in mind a weatherproof LCD enclosure as these protect the internal hardware from snow to rain. These television housings turn a standard LCD screen into a weatherproof outdoor LCD.

Dust and sand - now these can result in all types of problems to the internal equipment, hazardous particles such as sand can cause the devices or equipment to overheat and fail. So if the LCD enclosure does not have a filter fitted that can be cleaned regularly you may have a possible problem as these risky particles can cause the filter to clog and over a short period of time killing the hardware.

Due to the world-wide market, an LCD enclosure has to be fitted with some kind of thermal management device, as the conditions in summer are quite diverse from the climate in winter. The best device is an LCD enclosure that is fitted with thermal controllers including air conditioning units and heaters for the winter, these deliver a solution that will cover a climate range from -30 to 150 Fahrenheit.

Power of the Sun - this is one facet continually overlooked when deploying in the open dynamic advertising. The sun due to its strength can make the image seem to be unclear and tough to see, the sun can also cause the TV to overheat and at some point fail. So the TVs sets need to be of either sun bright or at the very least have a high screen brightness.

Vandalism security - Vandalism is responsible for 23% of out of doors digital signage projects failing, to avoid this many installers look to fit or deploy an outdoor LCD enclosure that is made from steel.