Internet is more and more part of the day to day life of more and more people, not only at work but also in their private life; it makes us enter into a virtual reality which looks like a parallel world. Is it worth your confidence?

When you leave for your holidays you use a booking software, both for the trip and for the stay; to check out your bank account you enter your virtual strong box in the web, to buy products, presents and more you enter into the internet shops and to read the news you turn over the online papers.

Firms entrust the intranet web to easy the communication inside the company, while they use the internet to spread their products or services thanks to site which allow not only the promotion of the company, but also to sell the products through web sites applications which give the chance to create a safe and secure system to buy the products and receive them directly at home.

In this case companies often rely on a specialized web agency which gives its assistance to avoid problems which would bring to the effect of making the possible clients walk away.

To buy your products in the internet, in fact, you certainly need to trust the site: to sell online, a site should inspire confidence to its potential clients. The online purchasers do not see the products nor the shopkeepers, thus it’s more difficult to conquer their trust: they need to give them certainties, ready answers in case of contact, to demonstrate that on the other side of the monitor there actually are people and that the products they see on the site actually exist and that they will arrive at their home.

The fact of having the products arriving directly at home represents a huge comfort, because the buyer doesn’t need to go out nor move: if you want to buy something through the web, you only need to enter into the e-shop, choose the product, and after some clicks you will already have reserved what you wanted, and will receive it at home some days after. But this is one side of the coin.

The other side of the coin, instead, show the difficulty of the buyer who is supposed to trust a site, that is to say a virtual shop (hence virtually inexistent), and trust it enough to insert the credit card number giving it to someone who could use it with no authorization.

Of course, this kind of fraud is not convenient for a site, because a satisfied client can buy again: vice versa, a client can be cheated the first time, but not the second, and a dishonest site gets an immediate negative publicity which resets its visitors.

To avoid risks, many people use a prepaid credit card; moreover, to feel relaxed about the online shopping, think that if a site is renowned and has many visits it means that it is safe. A unique wrong move, in fact, would be an indelible stain on the trust that clients concede and would immediately cancel it from the list of the trustable sites: the word-of-mouth advertising remains, also in the internet era, the most efficient advertising. Both in a positive and in a negative sense.