As discussed in the previous chapter that to drive optimal number of targeted audience an article marketer has to submit the articles to hundreds of article directories online. There are several different ways of submitting your articles. You can either go for manual submission. However, it's a tedious and time consuming job as you need to login, input your credentials on each and every article directory and then submit your articles. Alternatively you can outsource article submissions to various online sites but this is a costly option and you have to pay sufficient charges for that. Another latest and popular solution is Article Marketing Automation.

What is Article Marketing Automation?

You may be wondering that what is Article Marketing Automation and how it works? Here is your answer:

As the name implies Article Marketing Automation is an automated, rapid, yet efficient process to submit numerous articles to all the different article directories online. It is an automated tool that simplifies your article submission process. Usually what it does is it automatically puts forward your articles to various sites and blog and your articles automatically appear within article directories. Hence it does not only saves you time but prove to be cost effective in the long run.

Benefits of Article Marketing Automation

Apart from being fastest and cost effective way of submitting articles, article marketing automation encompasses some great features and delivers several other benefits such as:

• Article Marketing Automation is also one of the preferred link building tool over various other article directories because firstly, unlike other article directories, it usually allows three links to be embedded anywhere in the article body. Secondly, it automatically distributes articles to related blogs to generate web traffic.

• Article Spinning is another automated technique employed within article marketing automation where the article, or part of it will be rewritten automatically hence providing fresh content for submission. However article spinning is not always a healthy option as articles that have undergone spinning sometimes might lose the meaning that the original article had.

• As it is an automated tool for submitting articles, chances of errors and mistakes are totally eliminated.

Thus, it is evident that Article Marketing Automation is an ideal article distribution service. It is definitely a time saver and an income booster technique as it exponentially decreases your writing and submission tasks and at the same time it may help you increase your web page ranking and enhancing your online presence.

Strategies to Create Quality Back Links

It is imperative for a marketer to create quality back links. There are several methodologies but our focus in this text would be on creating back links with reference to article marketing, as article marketing is one of the popular ways to get quality back links. Here are some constructive strategies:

• Develop Quality Content - The Natural Way: Articles serve as "Cold Call" to your website. The more informative your article would be the more are the chances of people liking it, trusting you and visiting your website. So 'Never Compromise On The Quality of Your Content'.

• Appropriate Anchor Resource Box: Anchor resource box is the best way to generate back links. It is essential for a marketer to know how to create a proper anchor text and resource box. A detailed overview will be presented in one of the later chapters.

• Research for popular sites: You can do this by taking advantage of certain tools like Back link Binder tools that gives you a list of popular sites where you can post your articles for free. But why for free? It is because these web sites need quality contents. You submit your articles there for free and in return they can link back to your website.