Yes, if you are wondering if video marketing works with getting you great traffic; wonder no more because it can do that. Video marketing has been on fire the past few years and it shows no sign of letting up. Video marketing is still growing and evolving, so it is still very much in demand by viewers. If you aren't taking advantage of videos as an Internet marketer then you're losing on an opportunity. We will now discuss what you can do to optimize your videos and marketing for higher performance and conversions.

1. Your main purpose with your videos should be to get your target market to recognize your brand name, whether that's you or a product you're representing. The idea is to get people to recognize you and your brand, and if you do this correctly, your videos can attract regular viewers who get to know you. Videos have made it really easy for anyone to create and grow a brand, regardless of the size of the business. When it comes to marketing your products or services, this is the most important factor you should focus on.

You should do everything to encourage people to share your videos, and that includes giving them the ability to get the embed code. You never know which video will bring you the highest response and actually go viral. Do not be shy about asking people to use the video in their Facebook pages. If something like that happens, then you will be the recipient of more traffic. The more targeted traffic you get, the better it gets for you if your marketing process is optimized well.

Always put your videos on your own properties in addition to Youtube. You will also get good points from Google for your SEO by having video on your sites. No kidding, videos on your sites will help you with search marketing and ranking. Placing videos on your sites will help make them more sticky. Video is fun to work with, and they can really put some zing in your sites when used properly.

There is simply no arguing the fact that optimizing your videos is a must-do task in your marketing. Do not be concerned about it though because it just takes some practice to get it all down pat. In the end, video marketing largely depends on your approach and what kind of steps you take to ensure its success.