Outdoor digital signage is working with awesome equipment to promote and enhance branding for any number of advertisers.

Branding is moving away from printed posters or even newspaper print, however a basic flat panel screen Television along with a fundamental campaign player is being fitted to seize your eye with jaw dropping impact.

Out of home dynamic marketing is in every shopping centers, airports, ferry terminals and train stations. Even small companies are using them to sell their products in store and uplift sales.

Outdoor electronic advertising is a marketing solution that can sell or enforce you brand every second of the day, so is the investment worth it? Well it certainly is as many advertisers are using this method to get their marketing point across, now using new hardware you can broadcast your ad to local mobile/cell phones perfect for marketing to local people.

Outdoor dynamic advertising will switch preceding promotional methods within the next 2 years this is the motivation why many newspapers have gone on line, so they can advertise for customers but the return on investment is very poor compared to outdoor electronic marketing.

Outside dynamic signage - defending your investment

Outdoor electronic signage is rolled out outdoors, nonetheless we are all alert of how delicate the monitors are, if you have ever had an LCD or plasma screen, you will know they are noticeably thinner than CRT screens and the slightest bang can smash the screen and make the TV ineffective.

Have you ever asked associates and relatives about their new flat screen TV when they have small offspring, you will see that a plasma or LCD television is effortlessly damaged; this could be from your child's favourite doll or a gaming consoles handset inadvertently hitting the screen.

Now a commercial display that is designed for digital advertising can cost in excess of $1,950 per display so protection is a requirement, if not it is quite pointless in deploying the costly displays if they are not protected.

Now imagine the hazards when you place a commercial monitor outside, you have the likelihood some hoodlum will through a rock or stone at the monitor and if it hits the Display, you are sure to have an high-priced substitute cost, however on the other hand if the display is enclosed in an LCD enclosure, this will deliver all the protection desired, above all if the unit is fitted to a wall high up at say 12 feet from the foot way.

Out-of-doors digital advertising protection with an LCD enclosure

Sunlight Challenge.

There are quite a lot of challenges to watch for, first there is the sunlight if the monitor is placed too near the front of the enclosure the heat build up will over a time start killing the pixels in the screen causing the screen fail before it should.

Resolution.

An LCD enclosure must be fitted with a UV filtered viewing window; this will filter out most of the destructive UV rays that kill the pixels and another point is the display must have a minimum of 2" gap between the TV and the door if not this gap will trap the heat and it will not dissipate.

Vandalism Dilemma.

When you leave out-of-doors digital signage unattended in isolated locations, there is a massive chance they will get damaged if there is no fortification.

Solution.

An outdoor digital signage enclosure offers special solutions against vandalism, ordinary units that are designed to be deployed from ceilings or high up on walls, keeping all the hardware out of arms way, eliminating vandals from spray painting the monitor.

Then there is the locks, look out for outside dynamic advertising enclosures that are fitted with high security door locks as most producers fit normal locks that are easily accessed by a chisel.

Let us contemplate the viewing window, now when installing digital outside advertising solutions in high risk areas you need to also improve the viewing window thickness, look for a company that provides these in a variety of thicknesses up to and including ¾" (19 mm).