Inexpensive and Effective Flyer Distribution

BusinessMarketing & Advertising

  • Author Yang Rasmussen
  • Published February 4, 2011
  • Word count 630

Flyers are an effective form of local marketing. Production costs are low, and it is frequently possible to find students who will distribute the flyers at low hourly wages.

Flyers are an effective way of advertising for events and business specials. Careful selection of location and careful choice of personnel can insure an effective and inexpensive flyer distribution.

If you want your flyers to be seen, the best places to put them up are in colleges, small businesses and in local organizations. A powerful local presence is of the utmost importance for retailers or small businesses. In case your local enterprise is supported and appreciated by the local community, you'll have a reliable cash flow coming in and a powerful basis for future growth.

An easy way to get your flyers on the market is by hiring college students, who are always times on the lookout for odd jobs to make a bit of additional money for the weekends. To recruit college students you need to go to the school office and ask where you are supposed to post help wanted notices. The office will either post it for you or tell you who is in charge of the posting. This way, you'll quickly get college students, keen to work for a small wage, handing out your printed flyers. The well placed notices will effectively disseminate information to the University community sooner than many other methods. For certain types of events, you can even arrange to have the student distributing your flyers dress up in a costume that relates to the theme of your event. That's bound to attract attention and get even more people to read the flyers. Using college students is an ideal way to get your flyers posted cheaply and you can then relax and concentrate on other areas of your corporation while they do the leg work.

Another very inexpensive yet effective way to distribute flyers is to put them inside of newspapers being handed out door to door. Contact your local newspaper and ask them to include a flyer inside the newspapers when they are delivered. There may be a minimal cost for this service, but in some small towns you might bhe able to do it even for free. You will get your flyers distributed to everyone who gets a newspaper delivered in the desired location with no hassle or fuss. Furthermore, newspapers are extremely trusted sources of data, and this will help to build up your product's credibility.

Next, go to all the café's in town with a bundle of flyers. Many people go out to café's while shopping or on their lunch break. The flyers will even be read by the staff that works at the café. Cafes are an important distribution spot for another reason. Cafes are an important networking spot in the community. Reach a café in your community and it is as if you have reached a significant portion of the population. Ask the cafe staff if you can leave some flyers on the tables. You might even work out a deal whereby flyers handed out at a particular café will contain coupons for that café on the bottom flyer. Cafes are liable to agree to that arrangement as it gives them nice free advertising. You may get a better response if you offer to place coupons for their restaurant on the bottom of your flyers designated for distribution at their café or restaurant. Considering the number of people who can circulate through a popular café during the course of the day, you are liable to reach a significant number of people with one café distribution. Simply take a bundle of flyers to as many cafes as possible and let the cafe bring the people to you.

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