Branding Marketing Benefits or as we call it Branding Bonanza Desserts

Create a tone, an image and a thought in consumers’ minds for your business. Make a memory last in consumers' minds in this article, Branding Bonanza Desserts, that provides examples of marketing successes in Naples, Florida.

What Desserts Can Branding Serve Up?

• Lasting Impressions

• Creates Client Stability

• Brighter Future Opportunities

Lasting Impressions – How to Make Them

Creating a lasting impression is dependent on how a business's branding plan attacks the challenge of creating standards for email signatures, customer service, logo and business name usage and the creation of tag lines. Branding also develops advertising design standards.

Nike is the perfect example of using branding to create a lasting impression. The company started out of the back of the trunk of its owners selling "tiger" shoes from Japan and is now considered the most recognized brand. It is also a Fortune 500 company.

Its unilateral ability to attract across color lines, country lines and athletic lines (pro versus amateur) has allowed Nike to attract professional athletes to vouch for its products. The brand owes its simple, focused messaging, "Just Sports", for telling consumers why Nike is the top choice.

Create a lasting impression with a simple advertising message. Stop trying to cram every marketing keyword into your print or on line advertising. Write for the consumer and use Nike as a guide.

Use Branding to Create Client Stability

Turn a running crowd into a reliable group of loyal customers. A quick example comes from Naples, Florida with Iberia Bank. Iberia took over fallen Orion Bank in October 2009 after the Orion Bank CEO risked the bank's prosperity on risky loans. Many high-end customers used Orion Bank and they voiced concern about the bank's stability following the takeover.

In fact, stock holders lost millions as the Orion Bank stock after takeover was immediately worth nothing. Iberia Bank management asked customer to give them a month or two before making the rash decision to withdraw accounts, and immediately sent communication out to customers and began sponsoring community events to build confidence in the bank's brand.

The bank built its brand on community involvement and it worked. Advertising aside, the bank focused its efforts on community support enabling consumers to believe this time around someone was in charge who really is on their side. Nearly all customers stayed with Iberia Bank.

Marketing is more than developing the best advertising plan. A business has to have standards about how to discuss its own operations, where and how to use logos as well as how to handle customer service. All of these items are part of branding.

Strategic marketing should include a goal for helping a community all while promoting a company’s brand through business partnerships, community sponsorships and other opportunities just like the Iberia Bank case.

Are you involved in your community enough? Call your local Chamber and government offices to find out how you can be more involved in the community by participating in special events, serving on boards and assisting with local fundraisers.

Often this type of activity speaks volumes about a business much more than any advertising could.

Brighter Future Opportunities With Branding

It is simple to build a bright future with branding with a simple marketing practice. Be consistent. Market to your target audience. Market positively. Be open to trying new promotional ideas instead of sticking with the comfortable regulars.

Remember there are also traditional media outlets to spread your message: local television news, community cable system calendars, newspaper calendars, local magazines and community supporters to promote your business. Also promote news of your sales, creations and improvements with news or press releases.

In the end, branding provides a bright future if done consistently and gives your business a voice in the community which your business serves.