When you look for online marketing tools to promote your business opportunity, you can not go past Facebook. But after searching for a place to promote your business, you find ad after ad from other online marketers flooding all the business and work from home groups. Nearly all online marketers have the mindset that getting a lot of people to view their MLM opportunity is going to grow their downline. This simply is not the case and there are much better ways to make Facebook work for you.

After you have signed up for your new MLM opportunity, one of your first thoughts is going to be advertising on Facebook. Don't get me wrong, it should be. You have probably got plenty of friends added who usually are already online marketers. Either they joined you or you joined them. But no matter how you look at it, you are marketing to other marketers, right? Well, these are the people to target as you are all looking to make an income online.

The thing that you are going to struggle with is recruiting these fellow marketers because they don't give a hoot about your opportunity. And this is why.

Other online marketers that are promoting their business opportunity have spent time and money trying to build their downline. You showing up on their Facebook profile with your business opportunity is not going to interest them at all. You will just get a message back hearing about what they have to offer. It is absolutely critical towards your success with Facebook that you can see this happening and are willing to change your marketing techniques. How many people have joined your business with your current Facebook marketing ideas?

So, enough about why you aren't recruiting and lets solve this issue. But before we do, you have to agree with what I have said previously. If your mindset is "whatever, I'm still going to advertise this way". Then you might as well close this page and open your Facebook account and get to work. For the rest of you ready to change your ways, let's start.

Firstly you will need a website or blog of your own or a team website that actually provides you with direct help such as your referral link on the website. You can't market the correct way on Facebook without a website or blog. Your referral link at the bottom of your little advert isn't going to work. Are you interested in what other online marketers are posting in these groups or on your page? Of course your not, and others aren't interested in yours either.

You are going to advertise your website or blog on Facebook and not your "business opportunity". Once you have good quality content on your site or blog you can send people there. This alone is more powerful than a referral link. If you added a article about Twitter marketing for example on your site you have a reason for people to go there. But don't setup an ad like this: "Twitter your way to $$$". Not many people would click your site with that. Try to post like this:

"Hi fellow marketers. Just read an article about how to use Twitter correctly and you have to read it! I never knew how to use it this way."

(your website or blog URL)

As you can see above, a lot more people would click through to your website than a referral link. The key is to be different. Make sure that you stand out in the sea of advertising. Whilst everyone else is advertising all over these pages, you stand out by offering these other fellow marketers a solution to their Twitter marketing strategies. This isn't as difficult as it sounds. There are plenty of Twitter marketing articles out there which you are allowed to have on your site. But you can have a video of you and your opportunity when they first visit which has great potential to be watched.

I really hope that you take in what I have told you today. Don't just be one of the generic adverts out there that mo-one cares about. Anyone can do that, and you know what, they do! View your referral link as something to avoid unless asked for it directly and you will succeed.