Facebook is the least time consuming, easiest to learn, easiest to use way of generating an endless supply of leads for your business. All in a safe and secure environment that offers no loss of privacy to you. Lots of people also think that the only people they can network with are the friends that they have on Facebook. What they fail to realize is that Facebook lets you connect to the friends of your friends. Facebook gives you the ability to talk to numerous people every day about your business. But more importantly Facebook gives you the ability to connect to the right people that would be interested in the product or services that you have to offer.

We've all heard the misconception that you need to talk to everybody, and tell everybody you see about your product and or services. This is as far from the truth as you can get. The truth is you need to be talking to the people that are interested in the product or services that you have to offer. By being able to view a person's profile on Facebook, you'll know exactly what their agenda is. You'll know, their likes and dislikes, and knowing this information gives you the ability to identify if they're a candidate for you to talk to.

You instantly know whether that person is interested in dating, friends, networking, or relationships. You know what level of education they have, what schools they went to, where they work, and what their hobbies and interest are. Knowing this information will help you to decide whether or not to initiate contact with them. It's like walking into a room and knowing why every person in that room is there. In the words of Max Steingart it's as easy as picking green M&Ms from a bowl of 500 million M&Ms. By understanding how to communicate with these people you’re easily able to tap into an endless supply of business leads no matter what product or service your business offers.