LCD Enclosures - Outside Digital Advertising
Business → Marketing & Advertising
- Author Dexter Bradley
- Published February 14, 2011
- Word count 707
LCD Enclosures are installed to safeguard out-of-doors digital marketing, owing to the susceptible electronic technology that makes this dynamic advertising jaw dropping.
No longer are LCD televisions the property of the elite, with latest device emerging on a daily basis the costs are dropping dramatically this is why from the mom and pop store to the sizable corporation who are installing these screens in out-of-doors locations. Not forgetting many home-based users who have a flat screen in the backyard.
With the introduction of flat screen displays into manufacturing unit environments for factory data systems, the demand for protective LCD and plasma housings has increased; with the use of LCD housing you can install either a electronic marketing solution or a factory information solution knowing that the hardware are protected from anything that would normally harm the hardware.
These exclusive LCD enclosures are outfitted with everything you need except the Monitor, inside the cases is a mounting frame for the monitor as well as a cooling and heating system that keeps the systems including a small factor PC, thin client or content player and the screen at the best possible temperature, prolonging the life of the electronics maximizes the return on investment.
These can also be fitted with touch screen panels so that the whole digital advertising comes alive and engages with the prospect directly, this is the most pertinent type of marketing presently on the market. Remember if you feel as though you are being sold to as a collection you will interact less, but if you feel it is tailored right to your necessities and your needs you will interact more and even think about buying more openly than if you where in a group.
These touch panels come in many different types from resistive touch, Sound Acoustic Wave (SAW) or infrared, nonetheless resistive touch comes out the best for out-of-doors use as there have much better weatherproofing, they are more stable and typically last between 3 and 5 years.
Then there is the recent introduction to 3D digital marketing, here the advertisements will just jump out at you off the display and scream bye me! But it will be some time before we see these outside.
Electronic Out-of-doors Signage - Site Based Marketing
Site based marketing is a new name for outside electronic marketing and is by and large employed to advertise goods in high traffic spots, that are pin pointed to exact geographic sites.
Place based marketing is just the thing for marketing local businesses to inhabitants in a particular location, for instance if you where in the Trafford Center in Manchester and wanted to know what other visitor attractions were about, this could be used, for example how to get to Old Trafford and look round the world famous Manchester United Football Club while the ladies of the shopping excursion persist shopping.
Scenario number two, if you are in an unfamiliar city on business and want to take a customer for lunch, this variety of advertising can be utilized by cafes in the locality to market their menu and services, even to the extent of providing concession vouchers that are text to the clients cellular phone.
Usually the hardware consists of a cellular or 3G content player at the exact spot is and then show the pertinent ads from organizations, there are two elements to this method called push and pull.
The push approach is when the possible viewers are shown commercials, then when a consumer requests a cut rate ticket the pull style is used.
However this can not be mis-used as it would be the comparable of transmitting spam emails if customers had not requested your data.
This market sector is said to be worth an estimated $1.7 billion by 2015 even though it is in its infancy right now.
Place based signage is a merge of both outdoor dynamic marketing and cell advertising, using an established digital signage network is definitely an benefit in set up costs, this is why all the system can be built into LCD monitor enclosures, these monitor housings offer the necessary defense from the elements and physical assaults.
Using new technology is marketing is essential for businesses to stay ahead of their field and winning the contracts and orders.
The author has over 16 years experience as he owns the leading maker of flat screen enclosures, as well as supplying a range of digital poster that are available from 17" to 80" and used throughout the world through a network of integrators.
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