Effective design is centered on solid usability strategies within the design.

Hello this is Dan Collins, a User Experience Strategy & Design specialist, based out of Denver, Colorado.

I specialize in empowering, all sized businesses, to expand or create, online channels & branding. I infuse innovative Web Strategies and design User Centered Experiences, by utilizing new Technologies and the latest design trends.

Regarding the Internet, the notion of "Image is everything" does have validity, but your website shouldn’t be completely focused on how it looks. If your visitors can not complete the desired task, find the correct information, or get pointed down your sales funnel within a fraction of time, it won’t matter how atheistically pleasing your website is.

Usability within a website is equally as important as the pleasing, professional aesthetics of it. 


"If something is hard to use I don't use it as much."

An obvious statement perhaps, and one that few would disagree with, but despite this many websites are failing their users with extremely poor usability in the form of inefficient site structure, poor functionality & general navigational stumbling blocks.

Statistics speak for themselves.

• More than 83% of Internet users are likely to leave a web site if it takes too many clicks to find what they're looking for

• 58% of visitors experiencing usability problems on a web site don't return

• 60% of the time, users fail to find the information they're seeking for on a web site, due to usability issues

• 25 billion is lost every year due to web site usability issues

• The average e-commerce site could increase its sales by an astonishing 79% with a usability redesign.

When developing a solution for my clients, I focus on user-centered design theories incorporating the highest usability standards into my designs. Of course beauty of the presentation is not sacrificed in the crossfire.

So if you are looking for a full-service usability designer to help you to increase brand awareness or increase sales, visit www.DanCollinsDesign.com today!