Digital signage is touching every small business in some shape or form, this type of marketing medium will allow the business to engage with the client without them having to deal with the hard sell from a salesman. This is why a visit to the local car show room has reverted to using digital signage for potential buyers to find out what their next possible car could be and more importantly how much it will cost without having to ask a salesman, putting the consumer in total control.

How many times have you been in the hairdressers and when you go to the cash desk the hairdresser tries to sell the all the items used on your hair during the treatment or even straightening wax, did this put you off going back, knowing there could be a possible hard sell? Well most people will have experienced a similar scenario, but not any longer.

Using a LCD advertising poster just in front of the customer near the mirror the customer can see how their treatment is going whilst being kept busy watching the digital poster. Now hair dressers are asking their vendors for digital media, so that they can publicize the goods in a very subtle way.

Here the content or advertising campaigns is stored on a storage device that when put into the poster the ads are brought to you, using audio, shots and video in the pesentation.

A good basic instance the digital poster could have a road condition feed, showing if the weather would turn to rain or snow, and then highlight the cost effective price of the replacement tires for a vehicle in the car car lot.

The same can be accomplished at a salon, a good illustration would be whilst someone is having their gel nails redesigned, the digital poster can give ads for when the design or nails gets chipped, providing suggestions on repairing them but also promoting in-store items, this type of promotion is very productive and assures that your consumers are informed as well as entertained when they have a treatment, is this something your opponents are doing?

Now far away from the glitz and glamour of beauty and hair spas, LCD posters are being used in quick serve eateries in the United Kingdom, one chain in particular are deploying 36" digital posters that showcase the menu and beverages they offer to users, so that they can make an prepared choice before they get to the counter.

This fish and chip shop string have determined that by promoting the fish of the day they sell an extra 14% increasing profits considerably as these fish are plentiful and therefore cost less to order from the wholesale fish market. By controlling the menu in a digital format lets the franchise owners to personalize their menu to some degree. For example if a pie supplier offers them a range of chicken and mushroom pies due to an over make they can add the details in the morning as they take delivery and at lunch time be selling them to the keen buyers.

In the USA the quick serve restaurant sector is seeing a huge change, as all the menus have to include diet facts about each item - any outlet who does not comply will be fined. The most cost effective way to comply with this legislation is to use digital menu boards, these are the same as a digital poster and will certainly be more cost effective than printed menus that once printed cannot be edited.