Are you a small business owner in Salem Oregon or run a small business located anywhere in the world? Are you frustrated with the small business advertising game of trying to get new customers? Well you are not alone! Both the cost and complexity of advertising for small businesses have been growing over time, and now is a great time for a fresh perspective! Below are 3 keys to turning your small business advertising around!

First thing to understand is the best ways to reach your prospective customers has changed dramatically the last 5 years. In fact, because the Internet, it’s safe to say that local small business advertising has changed more the past 5 years than the last 50 years!

So what has changed about advertising for local businesses in Salem Oregon and beyond?

The phone book used to be king. In addition to the phone book there were print ads, radio, and television for those businesses that could afford it. Do these methods of advertising still work? Sure they do but what is the "trend" in advertising today and in the future? All you have to do is look around on the cable and news networks and you will see online marketing integrated everywhere, including social media like YouTube, FaceBook and Twitter.

Everywhere you will find online internet marketing, social medial networks, forums, review sites, mobile phone devices that access the internet and do just about everything except your dishes (that's probably being designed somewhere!),online video, mobile devices to read books...well...you get the idea!

So what happens when you advertise your Salem Oregon small business with "old media"? You spend a lot of money, advertising your business in places that are declining in popularity that are not effective as they used to be. This translates into wasted advertising dollars for the local business tying to reach a consumer who is on-the-go and spends more time on their computer and sleeping with their mobile phone, than reading the papers or the phonebook!

Ask yourself...how often do you look things up in the yellow pages...or do you do like millions of others...do a few online searches on your computer or smart phone instead?

Today's smart businesses are using the Internet to reach their interactive and on-the-go prospective customers in ways that old media advertising never could.

So if the Internet is a great way to get new clients and customers as well as to build loyalty with existing customers...where do you start? Here are 3 keys to get you started:

1. First step is to go to your favorite Internet search engine like Google.com, Yahoo.com, or Bing.com…and search for your product or service. Do you find your company listed? If you are on the first page for the search results…that’s great…but chances are you business is nowhere to be found. If your business is not found in multiple places on the search engines results…it means that you are losing business to your competition. It’s that simple…your business has to be visible!

Invest some time and explore. Take a look at what some of your competitors are doing to give you some fresh ideas.

2. Understand that having a website is NOT internet marketing! Many business owners feel like their website is like a "billboard sitting in the desert"! Having a website is only the first step…if nobody can find your local business on the Internet, then you need Internet Marketing Services to get you found!

3. Find an Internet Marketing Consultant to help you. An internet marketing consultant can not only give you more exposure for your small business, but can help you to use the Internet to cut your advertising budget at the same time.

Internet Marketing Services are designed to help your business, products and services to be found on the internet, in multiple places using multiple media like online web video, articles, press releases, social media, reviews, local, mobile and GPS directories, email and search engine marketing just to name a few. It’s like Small Business Advertising - SUPER CHARGED for today’s on-the-go consumers!

As a busy Salem Oregon business owner or manager it’s best to keep the main thing the main thing and run your business. Find yourself a local business internet marketing consultant that you trust to move some of your small business advertising online to get new customers walking in your door, prospects calling you on your phone and joining your email list to build a solid and growing bottom line of profits!