Mobile marketing campaigns are the best options for promoting your SMB (small or medium sized business), as long as you choose your marketing partner carefully. The right kind of mobile marketing will get your business a massive exposure, and potentially bump up your revenues to a great extent. On the other hand, the wrong kind of mobile marketing could get you on the wrong side of law in a moment, and earn you a lot of negative vibe from your potential customer base. That is why you should always think carefully before you shake the hands of a mobile marketing company. After all, it is YOUR business, and all they are doing is telling people about it.

Here are some criteria that should always be fulfilled by your mobile marketing partner:

Compliance with MMA guidelines

The mobile marketing service provider that you choose for promoting your business should either be a member of Mobile Marketing Association, or at least follow the guidelines prescribed by MMA. This will make sure that legal authorities never frown at your campaign. Besides, it will ensure that the content used in the promotions is safe for viewing, even for children. These little things go a long way in keeping your business on the right side of law.

Connections with multiple mobile carriers

Your mobile marketing partner should not just work with one mobile network carrier. The more carriers he works with, the greater will be the reach of your marketing campaign. Make sure that they have proper software for sending bulk SMS and MMS messages on all the networks.

Ability to handle steep spike in traffic

If you are trying to send out your marketing message to thousands of potential customers during a special event, your mobile marketing service provider should be able to handle the extra workload. This is one of the must-have criteria that your mobile partner must fulfill. Otherwise, you might be better off looking elsewhere.

Provision of using dedicated shortcode

Let us suppose your company is named Jim’s Pizza. In that case yours will not be the only company to use the keyword ‘pizza’ in their campaigns. However, the keyword ‘jimspizza’ will be unique to your company only. Make sure that this kind of shortcodes can be provided by the client as per your requirement. This will help you build a customer base, who will know your brand by its shortcode alone.

Always choose a mobile marketing service provider that has been in the field for at least some time, and has maintained a stellar reputation among clients. That will help ensure that they actually know what they are trying to achieve. Make it a point never to go for companies that have switched to providing mobile marketing services overnight, no matter how economical their fees are. Your campaigns will be more likely to fail that way.