Glasgow Youtube Expert Jonathan Clark Helps Glasgow Businesses To Leverage New Internet Marketing Platforms Like Youtube to Acquire Customers and Build a Tribe

Social Video Channels

YouTube is now the second largest search engine, according to comScore, with 50% more searches than Yahoo! And 180% more searches than Bing. YouTube has 300 million visitors every month who watch more than 12 billion videos.

As a social medium, YouTube features user generated content and facilitates video sharing, commenting, rating and the ability to create special interest channels that attract friends and subscribers who share interests and can interact with each other.

Users look for videos to entertain and inform. Businesses participate by providing answers to users’ questions, how-to content, product reviews, instruction, expert opinions, etc. It is a forum for establishing "social authority" that businesses seek for the topical areas most related to their services or products. According to Dr. Pamela Rutledge, Director of the Media Psychology Research Center, "One of the tenets of social media is that you can’t control your message, you can only participate in the conversation." By building social authority in a subject area, a business can participate in the "conversation" and become a relevant influence in that conversation.

Subscribe

There are multiple opportunities for viewers to subscribe to the channel and be alerted on their own YouTube login pages when new videos are added to the favourited channel.

Like & Comment

YouTube provides a system for viewers to "Like" and comment on the videos, which lends weight to the social authority of the experts who create and offer the videos.

Most recent "Channel Comments" are shown toward the bottom of the image. These comments appear much like they do in blogs. Their purpose is to engage viewers (prospects and customers) in the conversation and build familiarity and trust between them and the business.

Share

YouTube’s "Share" functionality allows viewers to share the video link through their other social media accounts, such as Facebook and Twitter, or post it to their own blogs via Blogger, Google’s blogging platform. (Google also owns YouTube.)