Increase Your Optin Rate In 3 Simple Steps

BusinessMarketing & Advertising

  • Author Angel Talor
  • Published February 20, 2011
  • Word count 385

If you've been in internet marketing for any length of time, then I'm sure that getting people onto your list is of the utmost importance. As they often say "the money's in the list". So you must try and make the signup process as straightforward and clear-cut as you possibly can. This way people know exactly what you want them to do and when to do it. Sometimes, they actually just need to be told what to do. So here are 3 provem secrets you can use to immediately increase your optin rates:

  1. Give the just 1 choice

Since your goal is to get the optin, it should be the only option you are giving your visitor. So in order for them to go forward they have to optin for your free ezine, special report, e-book, and so forth. They get their freebie for giving you their email address. If you have got a lot of links to direct people off of your optin page, including Google ads, then you're essentially leaving money on the table. Don't allow them to leave from your page till they complete the required task of opting in.

  1. Have only two form fields:

First name and e-mail are truly all that you need on a standard optin page. By getting somebody's name along with their email, you get the opportunity to personalize any future correspondence with them. However, if you want to simplify the process even ,pre, you can take off the name field to. Though you lose the ability to personalize the message, it gets rid of 1 more stepping stone for your visitor to optin.

  1. Make your submit button stick out.

Again, you want to make it very clear what it is that you need your visitor to do. Have your submit button say something similar to, "subscribe now " or "sign me up now " or "free instant access". Also, by having the submit button give a strong call to action, your visitor is more likely to follow through. Because as I said before, folks frequently have to be told what to do.

So follow these 3 easy-to-implement methods and I'm convinced that you're going to seriously increase the amount of subscibers to you list. Don't forget to check out Creative Success Factor for more great training on building your online business successfully.

While these easy tips will help you increase your optin rate, check out this free report to learn how to generate more traffic to your optin pages.

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