When you see ball caps, what is the first thing that comes to your mind? One of the first things that most people think when they see caps, hats and headgear in general are that they are, in one way or another, used for fashion. Either as a pinnacle to a really great outfit, or something that adds to the style of the wardrobe, these clothing items are primarily used to make people look good.

However, if you look at a lot of hats and caps, do you recognize logos and signs, and even sayings on them? These are quite popular these days especially with the rise of clothing items like shirts that have witty quotes and funny sayings printed on them. A lot of headgears also sport these types of designs and when you think about it, these designs are great way to make caps promotional items.

If you want to advertise your business or products that you are trying to sell, it's great if you start using clothing items. These are relatively cheap and could reach a wide audience because a lot of people will start wearing them. People sporting hats that bear the logo of your company expose your business to a wider market and when your designs are particularly engaging, it even makes your business memorable for your potential customers.

Every demographic group there is always known to fancy promotional clothing items. One reason is because they are free and free things are usually great things. People would always want the least expensive stuff and when you give them free hats or caps, they would always want a piece. It's not hard for you to hand them out either since they will always be ready to receive.

You might be wondering about the perfect way to get to your potential customers. If you have a particular population or group of people that you are targeting as potential customers, you would always want to give them the clothing promotional items, instead of those that are unlikely to buy your products or use your business.

This is where marketing and strategy come into place. You need to be in the right place at the right time, and armed with enough number of hats, caps or shirts that you will be giving out to your potential customers. Put yourself in the shoes of your target clients and think about places that they might frequent.

For example, if you are targeting teenagers, think about where they might often be. Most likely, they might be in concerts and musical events that are directed to their type of crowd. Be in those events and set up a booth or a stall where you can easily hand out your promotional items to the teenagers that are around the area.

Aside from caps, you can also give away posters, photos, fans, flyers and even calendars specially during the holidays or at the start of the year in January. Be creative with your promotional items and strategic in your dissemination of these items.