Dynamic marketing is even taking over on our leisure time, but in an excellent way, now you will see outdoor digital signage at the quayside, but let us look at the troubles in fitting dynamic signage in a beach location.

When any outdoor digital signage hardware is used outdoors you do have to consider the surroundings it is located in, for instance will the dynamic advertising device be fitted in direct sunlight, this can cause different types of issues, as this will cause the Monitor to over heat in the TV cabinet.

Everything has to be deemed, from the sun to the salt on the breeze, for example in heavy salt air, this will make any audio visual marketing hardware to fail, as the salt crystals will get into the tv and corrode the circuit broads in the devices and TV, so a special outdoor TV cabinet has to be used, not just any outdoor Display enclosure, but a stainless steel enclosure as one particular grade of stainless steel is used for harbour and marine applications and that is grade 316, as this has a high chromium content in the steel and significantly reduces any corrosion that is present in the air, these are also used in food and pharmaceutical applications due to the high contact to bleach based fluids.

The stylish finish of a stainless steel LCD enclosure is astounding as normally the well heeled frequent quayside and beach locations on a regular basis, just look at the clientele who own yachts and boats, so they would not tolerate a cheap looking solution.

If a steel Lcd monitor enclosures was used, this would be attacked with the salt that is present in the air and cause the LCD enclosure to corrode possibly in the first month; this is why 316 stainless steel is the well-liked choice. This would definitely look off putting to rich guests, so this additional motive is why stainless steel is used.

So what is likely to be marketed on beach or harbour based electronic signage, well the yacht club could promote their bar and eaterie, whilst local boat chandlery stores could advertise their products and services, enticing directly with boat owners.

Weather forecasts could be shown so that anyone taking a trip is aware of potential hurricane and storm conditions coming their way.

Now if the harbour club had a WIFI hot spot, a touchscreen digital LCD poster could be used, they could used it as a sort of way finding and find out what restaurants are available at the quayside they will stay at next and even make a table booking for a meal in the restaurant. This would involve connecting the digital poster to the Internet so that the shopper could touch the port on the map and then make their selection from the restaurants, bars, shows and even check out the weather before they get their.

Digital signage is every where and being used to boost customers experiences, others are using dynamic marketing to raise brand awareness and sell the new seasons range of garments. But what ever purpose they use them for, remember when you are drinking your Mai-Tai where you heard about digital signage at the harbour.