Have you been running a business for quite some time now, but feel disappointed by the publicity that your marketing team has done for it? Then you should definitely consider getting a digital marketing blog. Actually, on second thought, even if your business is running successfully, you should have a business blog.

Are you wondering why you would need to have a digital marketing blog, even if your business is running successfully? Let’s have a look at it from the marketing point of view:

Blogs boost the exposure of your business website

First off, blogs can get a lot more visitors to your business website. Come on, surely you don’t tell yourself that you have got enough visitors to your website already! Websites depend on the number of visitors to provide any material value, which in this case is in the form of increased sales figures.

In order to get more visitors for your business website, you need it to be listed in search engines, and this is best accomplished through business blogs. Search engines love to crawl through meaningful text spiced up with proper keywords, and there is nothing better than blogs to satisfy this appetite. Simply post something good related to your business and provide a link back to your own website in the blog post. With a little luck, you are likely to notice an increase in the number of visitors to your website after just a few days.

Blogs can be hosted cheaply

Writing blog posts can mean the investment of a lot of time and hard work, but hosting a blog can be rather cheap. In fact, unless you are going to post promotional links (direct links to product pages only, links to pages of your website don’t count here) in your blog, then you can simply have it hosted for free on Blogger or WordPress. This is good for small scale business ventures that are just starting out, and are likely to get blogs hosted on private servers much later.

Blog links receive greater response from promotions

Whenever you post links to posts on your blogs on your online marketing or social media channels, readers are likely to be attracted a lot more to these, than they would be towards links of external websites. That’s because blogs are usually written from a writer’s personal point of view, with strong opinions on the topic, which usually appeal to a sizeable group of readers.